You need a comprehensive system to get people to return to your site over and over again. And once they are there, you need to engage with them and establish a relationship with your customers so they will feel comfortable making a purchase from you.
Targeted ads that are specific for your ideal customer is one way to get new traffic to your site. And once they are on your site, identifying those indivoduals so you can continue to market to them through a re-targeting advertising campaign can maximize your advertising dollar.
Custom landing pages that explain why someone should do business with you that are closely tied to your digital advertising is a must of you want to convert more visitors into customers.
Exciting news for those who have a WordPress website with WooCommerce as their shopping cart platform! A new extension was just released called Facebook for WooCommerce. this extension provides two basic pieces of functionality:
- When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. And, with the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.
- Increase sales by creating an online Facebook store – It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop. You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook. The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.
The complete description is Read more about Facebook for WooCommerce
If you’ve done your best to stay away offline for the past two days so you could actually enjoy your weekend, you undoubtedly now find yourself trying to catch up on all the news surrounding WannaCry ransomware. This unprecedented malware attack began sweeping the globe late last week, and security researchers estimated that nearly 57,000 computers in more than 150 countries were infected by the end of the day on Friday. While the spread of this terrifying ransomware was slowed on Saturday, it was hardly stopped. As of Monday morning, more than 200,000 systems around the world are believed to have been infected.
WannaCry is far and away the most severe malware attack so far in 2017, and the spread of this troubling ransomware is far from over. This virus attack targets the Microsoft Windows operating system. The virus is spread through a phishing scam. If you’re not familiar with the term, phishing scams aim to either infect your computer with malware or to steal your personal information, including account passwords. Scammers accomplish this by Read more about WARNING: Global Ransomware Attack
There are several places where you can catch WebStores Ltd president, Greg Jameson, making presentations or attending in the next couple of months. You are invited to check these out!
- This Wednesday, May 10th, 7:00 am Gateway Optimists Club, Aurora
- May 19th – 21st, The Impact Event. Sign up at TheImpactEvent.com.
- June 21st-27th, Dallas Total Home and Gift Show, http://dallasmarketcenter.com/markets/markets.aspx?m=834
- June 30th, Social Media Shenanigans with Joel Comm
And watch for Greg’s new book, The Influencer Effect, launching this summer! Read more about Upcoming Events
Website designers will tell you that you need to update your website at least once every 2 years. That is not how frequently you should update your content – you need to update your content on a regular basis, at least once per week. Because we are working on lots of website for lots of customers and helping them with their digital marketing, we are often like the cobbler’s kids not having any shoes of their own to wear. However, we have now launced an update to our own website. Check it out at http://webstoresltd.com. Read more about Practicing What We Preach
Do not think that you are not vulnerable just because you don’t use NextGEN Gallery or WordPress – the fact is that ALL software can be hacked. If the US government and major corporations can get hacked, be assured that you are a much easier target. If you have an ecommerce website you must take responsibility for it. Here are a couple of recent issues you need to be aware of.
Researchers find “severe” flaw in WordPress plugin with 1 million installs
Per ARS Technica:
More than 1 million websites running the WordPress content management system may be vulnerable to hacks that allow visitors to snatch password data and secret keys out of databases, at least under certain conditions. Read more about Online Security Continues to be a Concern
This past weekend I had the honor of speaking at the Rocky Mountain Gift Show at the Denver Mart. Much of the presentation revolved around digital advertising, but one of the areas that sparked a lot of interest was influencer marketing. You can view the entire 1 hour seminar at https://youtu.be/CrMi37e7J1E
Let’s start by discussing what an “influencer” is and why this is so important to your marketing. Basically an influencer is a brand advocate and niche promoter. All social influencers have these three basic characteristics in common, to varying degrees:
- Reach: Ability to deliver content to a target audience
- Relevance: Strength of connection to a brand or topic
- Resonance: Ability to drive a desired behavior from an audience Read more about Influencer Marketing
The Rocky Mountain Gift Show at the Denver Mart, is the region’s premier platform for wholesale buying opportunities in the gift, home, jewelry, resort and related industries. Everyone attending the Rocky Mountain Gift Show is invited to participate in complimentary educational seminars. Greg Jameson, author of the best-seller Amazon’s Dirty Little Secrets, will be the featured speaker on Saturday, February 25th from 2pm to 3pm. His talk, “Energize Your Website with Digital Ads” contains all new material to help you get the most out of your internet presence. You are encouraged to attend this free event (note: you must have a retail sales tax license to get into the Mart). The Denver Mart is located at 451 E 58th Ave, Denver, CO 80216. Read more about Seminar Announcement for the Rocky Mountain Gift Show
I just recorded a podcast with Judith Briles from Author U, which is scheduled to be aired on Thursday. We discussed how authors, or anyone with a small business, can leverage Amazon to increase their sales. Here’s what Judith has to say: “Since Amazon now sells 74% of books in U.S. and 55% worldwide, the wise author wants to do the tips and tricks of working with and through Amazon. Today’s guest is Greg Jameson, author of Amazon’s Dirty Little Secrets and Avoiding Death by Power Point.”
- How to use POWER to get behind the robots of Amazon.
- Why you should be giving freebies away all the time.
- How to maximize your book marketing with Amazon.
- How to goose up your reviews and why you should.
- and as always, much more, including bonus PowerPoint tips.
You can listen to it here:
We are kicking off the 2017 with several presentations that you won’t want to miss!
Here’s a partial list:
Sage Talks: People, Profit, Productivity.
- January 12th Koelbel Library, Centennial, CO
- February 2nd, Parker Library, Parker, CO
Tickets for both events are available here. You MUST have a ticket to attend! (Here’s a holiday gift for you: As a WebStores subscriber, enter the coupon code “Greg” to get your VIP ticket at no charge)
Dallas Total Home & Gift Show – for exhibitors only – in the Gourmet Market (Dallas, TX)
- Thursday, January 19 @ 1pm – “The Rule of 7” (Digital Advertising)
- Friday, January 20 @ 8am and 1pm – “The Biggest Marketing Bang for Your Buck” (Facebook ads)
- Saturday, January 21 @ 1pm – “Gearing Up Your Online Profits” (The Internet Marketing Cycle)
- Sunday, January 22 @ 8am – “The Rule of 7” (repeat from Thursday)
Rocky Mountain Gift Show, Denver Mart (Denver, CO)
The Rocky Mountain Gift Show, is the region’s premier platform for wholesale buying opportunities in the gift, home, jewelry, resort and related industries. The Denver Mart is open “to the trade only” meaning you must have a retail sales tax license to attend.
According to one study, Ecommerce websites have about an 80% failure rate. Other researchers claim it’s as high as 97%. Why are these numbers so huge, and what can you do to insure your success online?
Many claim one of the reasons the failure rate is so high is because an ecommerce business can be easy to set up and for only a small amount of money. Having created hundreds of ecommerce websites over the past 20 years, I can assure you that setting up an online store is NOT easy – it takes a significant amount of work. Professional photographs of every product from multiple angles, combined with well-written sales copy alone can be both time consuming and expensive, not to mention the technical aspects.
Too much competition is also cited as a reason for the high failure rate. With over 1 billion websites out there, this is in fact a real issue. Why would someone come to your website in the first place, and if they did manage to find there way there, what would make them buy from you?
Almost everything imaginable is now for sale on Amazon at prices that are hard for most people to match, so buying from your little commerce shop is unlikely. Yet, competition alone is the only reason ecommerce websites fail.
It takes more hard work to succeed online than offline because people can’t feel and see what they are buying. You have to be better than your physical competitors, in every aspect of your business. The reason Amazon has been successful is not because they have lower prices than everyone else. Its because they do EVERYTHING better than everyone else, including lower prices. If you want to compete in the online business world, there is something you absolutely MUST do. You must Read more about When Failure is Not an Option