Currency of the Web

Many people talk about “hits” on a webpage. A hit is simply any file download. A hit can be a page of text, an inline graphic, or a downloadable movie or sound file. Thus, if you have a page with 100 pictures on it, a person coming to that page will generate 11 hits. Many people confuse hits with accesses or visitors, which makes 10,000 of them by noontime sound as if their site is packed with people (when it really isn’t). Hits are the pennies of the Web.

An access is an entire page served. Accesses (also called page views) are the smallest unit to track, because they help you determine where people go in your site.

A visitor is the true one-dollar bill of the Web. Unfortunately, unique visitors are more difficult to define. That’s why there’s so much incentive to get visitors to register – people are anonymous as they view your site. Programs are available to help webmasters track visitors going through their sites, but only if a visitor registers can you get their email address and other contact information.

A repeat visitor is the ten-dollar bill of the Web. If a visitor bookmarks your site, it means she is willing to come back. In the mail-order business, such a person is called a responder.

If people order things from your site, they turn from visitors into customers, the ultimate goal. A customer is the highest level of status a visitor can attain. A good website strives to turn random surfers into customers. get more customers for your website by visiting WebStoresltd.com

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