How old is your site? If your website is over a couple years old and there hasn’t been any changes or updates made to it, you might need a website makeover.
Do your competitors’ websites provide a more informing, easier experience than your website does? Take some time and check out the websites of some of your competitors and compare their overall look and feel as compared to your website. Compare your experience while surfing your website as opposed to the competition. If your competitor’s sites are easier to use and more informative than yours, you might need a website makeover.
Are you getting traffic but few sales? The need to convert visitors into paying customers is a sure sign of needing a website makeover.
Has the traffic to your website continued to decline over the last few months or years? You can check the traffic of your website since its creation to see if it has lessened or hit a plateau. If this is the case, you definitely need a website makeover.
Think about what content you have and how it should be organized. This is at least as important as what your pages look like, so actually spend some time on it. Put as few clicks between your visitor and your information as possible. Make sure each page in your website has something valuable to offer. What are you offering to your visitors? Are you providing personal recommendations or just the boilerplate text and photos from the manufacturer that every other website is using? Why is it worth their time to visit your site? Please focus on that before you move on to how it should look.
Every page (except “About Us”) should be about what the reader is looking for – not about you! Let them know what the site will do for them. Provide engaging content such as a widget that will keep visitors returning to your site. Include customer reviews and testimonials. Make your website unique and provide lots of information the customer can’t get anywhere else. Decide the purpose of your website. Follow through with that purpose in your design. For example, if your site is meant to sell something, make it easy for the customer to make a buying decision and actually purchase your product!
Don’t get sucked in to thinking that you need a website makeover just to improve looks – after all, aesthetics are a matter of personal opinion. Remember, your website is there for the customer, not for the business owner. The primary reasons for a website makeover should be improved performance and user experience. If these issues are not addressed, your makeover will fail.