Facebook 101 for business

With Facebook now sending more traffic to other websites than Google, businesses of all sizes are taking advantage of this phenomenon. It is interesting that you must have a personal Facebook page in order to create a business fan page, so if you don’t have an account yet, you need to set one up. The go to another business fan page like Facebook.com/WebstoresLtd. Look for the link on the left that says “Create a Page for My Business”.

Of course creating a fan page is just the beginning. You can certainly post things to this page to let customers and potential customers know about what you have to offer, but it is possible to make your page much more compelling. For example, you can add the application for FBML (Facebook markup language), that allows you to utilize standard HTML code to create a custom welcome page. The basic steps are:

–    add the FBML app
–    change the application settings to add a tab
–    change the box title to the tab name you want, such as “Welcome”
–    edit your wallsettings to make this the default tab so it is the first thing visitors see when they arrive
–    after you have 25 fans, go to Facebook.com/username and set up your facebook name to make it easier for people to find you

Now that you have a custom fan page, use your personal Facebook page to let your friends know about it. A large part of Facebooking is “preaching to the choir”—most of the people who will “like” you and follow you on Facebook are those who already know your company exists. However, you also want more customers and for more people to discover your business. Last fall, Facebook introduced a feature similar to Twitter that allows you to create hyperlink tags within the status updates by prepending with the “@” sign. When you post something to your wall, you can use this to link to your business fan page. Now other people can follow that link, and hopefully become a fan of your business as well.
If you are confused about any of this, WebStoresLtd can help you.