Over the course of our seminars and newsletters, we’ve talked extensively about all the things you need to do to make your Internet marketing work. Facebook, Twitter, YouTube, LinkedIn, Blogs, Newsletters, website content – how can you possibly do all this while running your real business? Isn’t there a way I can just post things one time and have it update everything else automatically?
The answer is, “sort of”. Depending upon how you have your various profiles set up, doing something on one platform, can create an update on another. This article will describe some of the methods for doing this. I will describe some tools that can help you spread your reach without eating up your time.
Seesmic, Hootsuite and others: There’s actually a number of services that allow you to update multiple social media platforms simultaneously. Seesmic and Hootsuite are the two best. Using either of these tools, you can create a single post that will update most of your social media feeds with a single posting.
I would however caution you to consider a more strategic approach. Different platforms are for different things. Each social media platform serves a different . Cross publishing some updates are fine but considering offering unique content to fit the audience. For example, on Facebook videos and photos are a great way to showcase your business. Twitter is perfect for short tips. LinkedIn offers an opportunity to offer industry insight. So as tempting as it is…be careful with using services that let you post to multiple social spaces at once.
Facebook applications: There are numerous applications that you can add to your Facebook fan page. Here are a few that I recommend:
- YouTube for pages – whenever you post a new video to your YouTube channel, it will automatically be displayed on your Facebook page under the YouTube tab.
- Networked blogs – this is one of my favorites; whenever you create a new blog post, it will post a summary of the blog directly on the Facebook wall.
Website: You can also configure your website to display updates from various social media platforms, depending upon how your website is coded. Here are a few options:
- Blog posts – websites creating with a blogging software like WordPress do this automatically. You can also add some code to most other websites to read your RSS feed and display it on your website.
- YouTube channel – not only can you embed individual videos into your website, you can embed your entire YouTube channel onto one of your pages
- Plugins – WordPress and other content management systems support numerous plugins that allow you to read posts from various social media sites and display them on your website.
Repurpose content: One thing you can (and should) do is to simply re-purpose the content you develop. For example, this article will be used on my blog and in our newsletter. It can also be re-worked into a new article and put on an article site. The point is, you don’t need to start over each time you want to create lots of content. Once the article has been posted to my blog, I’ll use Seesmic to let people know about it on my Twitter, Facebook, and LinkedIn profiles.
As you can see, you still have to generate unique content. But you can greatly reduce the number of things you need to do by using a few tools to help you be in multiple places at the same time. If you need help configuring your various platforms to accomplish this, please call WebStores Ltd for a consultation.