What is the Penquin Update?

Last year Google released a series of updates to its search algorithm known as the Panda updates. This year on April 24th Google released an update known as the Penguin update. What is this and how does it affect your site’s ability to be found?

Penguin;s purpose is to better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. “Search spam”, as Google calls it consists of pages that try to gain better rankings through things like:

    Keyword stuffing
    Link schemes
    Cloaking, “sneaky” redirects or “doorway” pages
    Purposeful duplicate content

The idea of course is to create better search results for customers. But this could impact your organic search results.

Matt Cutts, the head of Google’s web spam team, suggests reviewing these two videos: