The 20 Most Expensive Domain Names Of All Time

The 20 Most Expensive Domain Names Of All Time – (just domain names, not complete businesses)

While most businesses use their company name as their domain name, one of the best ways to get people to find your website is to own a domain name that matches the keywords someone is searching for. This is why if you do a search for “credit cards”, that creditcards.com comes up ahead of Visa.com in the search results – the domain name matches the search term. If you own a domain name and let it lapse, you may find that a name “broker” has snatched up the name and will want to sell it back to you for several thousand dollars! (I just had this happen to another one of my clients).  Is it worth it to buy it back? That depends (better not let it expire in the first place), but domain names that match search terms are popular for a reason – you get found. Even if your domain name is your company name, I suggest buying multiple domain names that describe your products or services and point them to the same website.  Here are the top 20 highest selling domain names since 2006:

18. (tie) Cameras.com – $1,500,000
Year sold: 2006 Monthly traffic: 1,747 uniques

18. (tie) Russia.com – $1,500,000
Year sold: 2009 Monthly traffic: 2,464 uniques

18. (tie) Tandberg.com – $1,500,000
Year sold: 2007 Monthly traffic: 8,324 uniques

17. Ticket.com – $1,525,000
Year sold: 2009 Monthly traffic: 6,702 uniques

16. DataRecovery.com – $1,659,000
Year sold: 2008 Monthly traffic: 6,702 uniques

15. Auction.com – $1,700,000
Year sold: 2009 Monthly traffic: 369,894 uniques

14. Dating.com – $1,750,000
Year sold: 2010 Monthly traffic: 7,542 uniques

13. Fly.com – $1,760,000
Year sold: 2009 Monthly traffic: 1,026,834 uniques

12. Seniors.com – $1,800,000
Year sold: 2007 Monthly traffic: 4,217 uniques

11. Computer.com – $2,100,000
Year sold: 2007 Monthly traffic: 1,049 uniques

10. CreditCards.com – $2,750,000
Year sold: 2004 Monthly traffic: 954,067 uniques

9. Shopping.de – $2,858,945
Year sold: 2008 Monthly traffic: 1,306 uniques

8. (tied) Candy.com – $3,000,000
Year sold: 2006 Monthly traffic: 73,953 uniques

8. (tied) Vodka.com – $3,000,000
Year sold: 2009 Monthly traffic: 1,346 uniques

7. Clothes.com – $4,900,000
Year sold: 2008 Monthly traffic: 6,687 uniques

6. Toys.com – $5,100,000
Year sold: 2009 Monthly traffic: 231,775 uniques

5. Slots.com – $5,500,000
Year sold: 2010 Monthly traffic: 21,424 uniques

4. Diamond.com – $7,500,000
Year sold: 2006 Monthly traffic: 38,501 uniques

3. Porn.com – $9,500,000
Year sold: 2007 Monthly traffic: 1,945,661 uniques

2. Fund.com – $9,999,950
Year sold: 2008 Monthly traffic: 356 uniques

1. Sex.com – $13 million
Year sold: 2010 Monthly traffic: 172,692 uniques