Do you need a mobile app?

Why should your business create a mobile app?

If you create an app that makes it easier for your customers to do business with you, that can be a big calling card. With 85% of users preferring an app over a mobile website, this may be a smart move for your business. If you’d like to learn more about what it takes to get your own app, be sure to come to the next “Grow Your Online Sales” MeetUp on Wednesday, November 6th. You can register here.

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Here are some of the advantages of apps:

Ease of Use: It is very easy for users to navigate through and interact with mobile applications.

Cooler visuals: The graphics and effects on a mobile website can be very limited because of the bandwidth and technology. However, mobile apps have the capabilities to have superior graphics and effects, presenting a cooler looking visual to your users.

Usable Offline: Users do not have to be connected to a network or wireless connection to use mobile applications. Mobile websites always require the user to be connected to the internet in someway while a lot of apps do not require internet connection and can be used offline.

Speed:  Mobile apps have the ability to run a lot faster than mobile websites.

Interactivity/Gaming:  For interactive games (such as Words with Friends) an app is almost always going to be your best choice.

Easier to access data about users: Marketers are able to access a wide variety of data about mobile users such as demographics and geo-location through mobile apps.

Complex Calculations or Reporting:  If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports an app will help you do that very effectively.

Increase users’ interaction time:  When users have an app they like, they use it more frequently and for much longer amounts of time than the mobile website. Your app has to have enough value to get users to spend that much time interacting with your content.

Native Functionality or Processing: Mobile web browsers are getting increasingly good at accessing certain mobile-specific functions but if you need to access a user’s camera or processing power, an app will do that much more effectively.

Come learn more at the next MeetUp – You can register here.