“The best marketing is the marketing that other people do for you” – Dixie Laite
This is the message behind my new book, “Amazon’s Dirty Little Secrets – Using the Power of Others to Market and Sell for You”. Amazon is the master at doing this, but it can work for anyone. In a funny twist, Stephen Colbert did a series about Amazon bullying book publisher Hachette. He went to bat for Edan Lepucki, the author of a new novel titled “California”. Watch this video to see what happened.
Essentially, Colbert marketed Lepucki’s book – and it became a New York Times Best Seller! That’s what can happen when you enlist someone to market on your behalf. The book, “Amazon’s Dirty Little Secrets” will be released on August 12th and describes how you can do this for your business.