Google+ is being phased out

For years, Google has tried to compete with Facebook on the social media bandwagon, and each time it has failed. Google even went so far as to make having a Google+ account mandatory for posting on YouTube, and has given extra weight to those sites that have a Google+ page when it comes to search engine placement. Yesterday however, Google announced it would be retiring Google+. What does this mean for you, the business owner?

ripgoogle-plus

Having a Google+ page gives you an extra advantage on the search results page, as shown in the graphic below:gplus-serp

 

It’s almost like getting a free ad on Google. With the changes coming to Google+, this may become less relevant – at this time we don’t know. What we do know is that over the next several months, it will no longer be necessary to have a Google+ page in order to have a YouTube channel. In fact, you will be able to remove the Google+ page without it affecting your YouTube channel – but don’t do this yet! If you do, it will wipe out your YouTube page, which you don’t want to have happen. Here are a couple of good articles about the changes coming to Google+:

As we learn more about what this means to you, we will let you know. Meanwhile, what are your thoughts?