As the third post in this series of how to launch a product, it is important to understand that you have to keep the momentum going. Don’t stop just as you have things moving! Here’s a recap of what I’ve discussed so far and the initial results:
- We talked about thunderclap and getting others to help promote your launch.
- We discussed getting reviews and endorsements.
The results as far as my new book, The Influencer Effect (http://amzn.to/2vF516y) have been incredible! We reached over 2.1 million people on the Thunderclap cmapaign. I’ve had people posting photos of themeselves with the book all over social media. One person even interviewed me (you can watch the video here: https://www.youtube.com/watch?v=7xeYg2Rblnk). Another colleague ran a contest where he gave away 2 copies of the ebook and set an expiration for 2 hours into the future. People kept asking to be included for up to 2 days afterwards, and he pointed them to Amazon where they could get the book for just 0.99. Because of all this excitement, the book made it to number 1 on Amazon! That’s a pretty good start to a product launch, so now is not the time to let up.
This week, I’m going to host a book launch party – if you are in Denver, plese join us on Thursday evening (https://www.facebook.com/events/2039265059634659). If you can’t join us in person, then catch us on the Facebook Live video: https://www.facebook.com/g.w.jameson/videos/10207343169216734
Here is what you do next to keep the momentum of your product launch going.
First, thank everyone who has helped you reach your goals thus far. Remind people that you still need reviews (I do – so far there are only 5 reviews posted for my book and I need a minimum of 15). Here is a suggested book review format by my friend Jeanneate Joy Fisher:
Sentence One SUMMARY
What’s the book about?
Why did you like it?
What did it do for you?
That’s it – just a few short sentences to write a quick review. Finally, keep remnding people. Your launch process takes several weeks, not just one day. don’t let your momentum down.
Here’s the link again to my book, where you can still get the ebook for just 0.99 this week and leave a positive review: http://amzn.to/2vF516y. Thanks for your help!
Next week I’ll do a recap of the launch party, talk about press releases, and free plus shipping. Stay tuned – the product launch series continues!