24 Nov A Dozen Secrets to running your ecommerce business like Amazon: #12. Hire an Expert
“I’d rather interview 50 people and not hire anyone than hire the wrong person… If you’re the right kind of person and you like to invent, you like change, and everything you see as you move about the world you think how it could be improved, that’s just fun and at Amazon over the last 18+ years has attracted a bunch people like that and we have a ton of fun doing it.” – Jeff Bezos
Like most successful companies, Jeff Bezos doesn’t try to do everything himself. Amazon hires experts to build both its website and its products.
If you’ve downloaded some free legal forms on the Internet, that does not make you a lawyer. Of course, having a copy of QuickBooks doesn’t make you an accountant and having a copy of AutoCAD doesn’t make you an architect or engineer. And getting WordPress and building a single site doesn’t make you a web designer. Like Amazon, you should hire a pro to do both your design work and your Internet marketing. If you are serious about your online business, give me a call at: