15 Sep A Dozen Secrets to running your ecommerce business like Amazon: #3. Use Video
“Our point of view is we will sell more if we help people make purchasing decisions.” – Jeff Bezos
Last week I gave a presentation at the Dallas Market on using YouTube videos, so the fact that this week’s tip is about video is certainly timely, but totally coincidental. Previous I’ve shared tip#1: Be Seen Everwhere and #2: But Don’t forget About Google!
You’ve heard the phrase, “Content is king.” Product descriptions and specifications play an important role in everything sold on Amazon. Give people enough information that they can make a buying decision. One of the best ways to do this is through the use of video. Create a YouTube video for each and every one of your products (YouTube is owned by Google). In the description of the video, insert a link back to that product page, using the complete URL including “http://”. For example, this might be included in your video description for fire roasted salsa:
You can find fire roasted salsa from Harvest Fresh Farm at: http://harvestfreshfarm.com/product/the-ultimate-fire-roasted-salsa-16-oz-mild/ …
You can see that Amazon has done this in this video about Amazon Prime:
Your videos may not get 3 million views like those from Amazon, and it turns out, it doesn’t have to! Just by linking the video back to your website with the http://DomainName/Page, you will rank better on Google. This is one huge aspect of YouTube videos that most website ignore. A single video, properly tagged with your keywords and a link to your site can catapult you to number one on Google.
This is an example of how you should create a product video, with a link back to the product page. https://www.youtube.com/watch?v=HVrdvVgxyBg
Follow Amazon’s example!
Repurpose your content whenever you can. In this video, Amazon is poking fun at itself about drone delivery. Once you have the video uploaded, be sure to embed that video on the product page itself, so you can provide a better explanation about the product to your visitors. This is one of the best things you can do for both search engine placement and for providing valuable information to your customers.