Launch Party Recap

As promised last week, I am going to provide you with a brief recap of how the launch party went, along with the next steps.

First, let me be clear: anytime you release a significant new product of any kind, you need to do a proper launch party / announcement. It doesn’t have to be a book – it can (and should) be any product.  If you need motivation for doing this, please take a look at how Steve Jobs always launched a product. Here is just one example: https://www.youtube.com/watch?v=2B-XwPjn9YY.

My book launch party was a huge success. During the first week of the launch I hit the #1 Amazon best-seller status in two different categories: web marketing and ecommerce professional. We had over 65 people attend the launch event. Perhaps most importantly, everyone had a great time and met lots of new contacts.

The hosts for my event were Angel Tuccy and Eric Reamer of the Experience Pros radio show.  In addition to having a live event, we also broadcast the presentations using Facebook Live. Once again, I asked for product reviews on Amazon (and I am still in need of these, so please post your review at: http://amzn.to/2vF516y.

After the party, […]

Keeping the Momentum Going

As the third post in this series of how to launch a product, it is important to understand that you have to keep the momentum going. Don’t stop just as you have things moving! Here’s a recap of what I’ve discussed so far and the initial results:

  1. We talked about thunderclap and getting others to help promote your launch.
  2. We discussed getting reviews and endorsements.

The results as far as my new book, The Influencer Effect (http://amzn.to/2vF516y) have been incredible! We reached over 2.1 million people on the Thunderclap cmapaign. I’ve had people posting photos of themeselves with the book all over social media.  One person even interviewed me (you can watch the video here: https://www.youtube.com/watch?v=7xeYg2Rblnk).  Another colleague ran a contest where he gave away 2 copies of the ebook and set an expiration for 2 hours into the future. People kept asking to be included for up to 2 days afterwards, and he pointed them to Amazon where they could get the book for just 0.99. Because of all this excitement, the book made it to number 1 on Amazon! That’s a pretty good start to a product launch, so now is not the time to let up.

This week, I’m going to host a book launch party – if you are in Denver, plese join us on Thursday evening (https://www.facebook.com/events/2039265059634659). If you can’t join us in person, then catch us on the Facebook Live video: https://www.facebook.com/g.w.jameson/videos/10207343169216734

Here is what you do next to keep the momentum of your product launch going.

[…]

Getting Reviews and Endorsements

This is the next part of my launch series, where I am documenting what I am doing with my book launch so that you can apply these techniques to your own product launches. today, I’m going to discuss getting productreviews and endorsements. For my book, “The Influencer Effect“,  I’ve been blessed with a number of great endorsements, even before the book launch. People who are very big names in internet marketing have written me positive endorsements which I have been able to included in the “advanced praise” section of the book. You might be asking, “How did you do that?” The simple truth is, I asked them. Now you might ask these same people, and they would turn you down because I have a personal relationship with them. I know everyone of them. .I have been to their events. I have shared the stage with them. that makes it easier to ask, and know that you will get a positive response.

Most of you reading this post however are not in internet marketing, your business is selling physical goods or services. you simply use internet marketing to promote your business. Here’s the thing: if you are a doctor, get other doctors to endorse you. If you are an accountant, get someone from the IRS or the Social Security Administration to endorse you. Get your customers to endorse you. Never make it about yourself – even the people who contributed to the book did so not only because they are friends, but because they get additional exposure for their businesses. Build a relationship with people, then ask them if you can promote them with your new product. Always remember to […]

Quick Announcement and a Favor

I am super excited to announce the launch of my new book, The Influencer Effect. People who have read the book have stated that this is something special and perhaps the most significant business marketing book of the year. But I need your help. Would you please do me a favor by helping with the launch process? All you have to do is join my thunderclap campaign by going to:

https://www.thunderclap.it/projects/60033-the-influencer-effect

and signing up. It takes less than 1 minute, but I need to get at least 100 supporters to make this work.

Thanks, I really appreciate it!

Greg […]

Exciting News!

How would you like to turn all of your best customers into an army of sales people for your products and services? You are about to learn how!

This is really exciting! After months of preparation, my book Amazon’s Dirty Little Secrets is set to be released on August 12th! The books subtitle, “How to use the power of others to market and sell for you” turns out to be extremely relevant. I need everyone to start spreading the word. Please forward this message to everyone you know. Then visit http://amazonsdirtylittlesecrets.com/launch/ and link to that page on all your social media sites. […]