Instagram for Ecommerce

Instagram is one of the hottest social networks right now.  It’s visual, it’s quick, it’s mobile and it’s pretty simple to use. If you’re running an e-commerce store, you really can’t ignore Instagram. Instagram is an image sharing site, much like a mix between Pinterest and Snapchat. Since it was acquired by Facebook, it has grown to have a massive number of user and is still growing.

  • 700 Million+ people worldwide use Instagram every single month. (150 Million on Pinterest)
  • 400 Million+ people worldwide use Instagram every day.
  • 80 Percent of Instagrammers follow a business on Instagram.

But Instagram can be limiting to a business owner due to the fact that it is a smart phone-only app. You can consume content on your laptop, but you must use your phone to sharing. If you are taking photos with your phone and sharing those photos with your friends, you are using the app exactly as it was intended to be used. But if you want to add text to your images, run them through PhotoShop, and do other types of editing, using Instagram becomes messy at best. One way around this is to edit your photos on your computer, then email them to yourself and save the attachment. Try this instead:

Download and install “BlueStacks” on your computer. BlueStacks is an Android emulator. Once it is running, go to the “Play Store” and install Instagram.

Now you can open and run Instagram on your laptop, and you can post files directly from your computer. Problem solved!

There are several reasons why Instagram is important to your online business. Perhaps the most important is […]

Internet Marketing Works!

This past Sunday I was invited to address attendees at the Denver Mart. This is a prestigious opportunity to speak, as only 3 speakers are selected at each show, which happens only two times per year. Knowing this, I wanted to make the most of this opening. So I didn’t want to leave the attendance to chance – instead I decided to market the event myself. Here’s what I did… […]

Search Engine Optimization for Amazon

Most people assume that Google’s competitors are Yahoo, Bing and other search engines. That is because Google created a business around searching for information, and they are the top site for finding information. But Amazon set out to create a business where you could search for products. The top search engine for products is Amazon, not Google.

According to Alexa.com, Amazon is the 6th most popular website in the world. But when it comes to searching products (instead of information), Amazon is the clear leader. So why do SEO companies focus on ranking in Google? Why not focus instead on ranking your products in the Amazon search? Consider these facts:

  • Forrester Research found that a third of online users started their product searches on Amazon compared to 13 percent who started their search from a traditional search site; and
  • comScore found that product searches on Amazon have grown 73 percent over the last year while shopping searches on Google have been flat.

These impressive statistics suggest that Google lacks market power in a critical segment of search—namely, product searches. If you are an ecommerce company, I contend that your efforts are much better spent trying to rank highly on Amazon rather than on Google. […]

Facebook now wants us to pay to reach our fans

In the past, Facebook encouraged small companies to create a business page then get “fans” to “like” your page. The concept remains valid – you create a page for your business and keep those posts separate from your person profile. That way you can post personal messages to your family and friends, and you can Read more about Facebook now wants us to pay to reach our fans[…]

What's Trending Tomorrow?

Jay Leno likes to do a comedy skit about what’s trending tomorrow rather than what’s trending today. As it relates to online shopping, this is actually important for online shops to be aware of technologies that could impact their future. Most of these technologies are actually possible now, but both consumer-readiness and merchant –readiness have Read more about What's Trending Tomorrow?[…]