I get it – you really don’t care that I’m launching a new product. Why should you? You want to know how I can help you. That is what today’s article is all about. It is also what my new book, The Influencer Effect, is also about. So, let me describe for you how I am launching my new book, and how you can apply these same techniques to your product launches.
I recently had a friend post this about me on social media: “My brilliant friend Greg Jameson is launching his new book. If you’ve ever thought about writing a book or are in the process yourself, connect with Greg and watch him weave his marketing magic and learn from the master. Most importantly, jump onto his Thunderclap platform and watch how it’s done. And of course, when the book comes out, grab it, read it, put it into action. This guy is scary smart when it comes to online marketing. Live. Learn. Prosper!”
Wow! Now I have to live up to that.
Here’s the link to the Thunderclap he is referring to: http://thndr.me/KL0maN
Of course, what I have to share with you is not really about launching a new book, but about launching your new products, whether it be a t-shirt with a new saying on it, a new flavor of jam, or a gadget you invented. I’ve decided to document my entire product launch and share it with you so you can apply this to your business.
The first thing you must understand when launching a new product is that it is not about the product. And It’s not about you. It’s about how you and your product can help someone else. I have to remind myself about that frequently. I’ve asked a lot of people to help me with my new book, and most of them have said yes. But the reason most people help you is either because you’ve done something for them, or you are going to do something for them. This might be