WARNING: Global Ransomware Attack

If you’ve done your best to stay away offline for the past two days so you could actually enjoy your weekend, you undoubtedly now find yourself trying to catch up on all the news surrounding WannaCry ransomware. This unprecedented malware attack began sweeping the globe late last week, and security researchers estimated that nearly 57,000 computers in more than 150 countries were infected by the end of the day on Friday. While the spread of this terrifying ransomware was slowed on Saturday, it was hardly stopped. As of Monday morning, more than 200,000 systems around the world are believed to have been infected.

WannaCry is far and away the most severe malware attack so far in 2017, and the spread of this troubling ransomware is far from over. This virus attack targets the Microsoft Windows operating system. The virus is spread through a phishing scam. If you’re not familiar with the term, phishing scams aim to either infect your computer with malware or to steal your personal information, including account passwords. Scammers accomplish this by […]

Online Security Continues to be a Concern

Do not think that you are not vulnerable just because you don’t use NextGEN Gallery or WordPress – the fact is that ALL software can be hacked. If the US government and major corporations can get hacked, be assured that you are a much easier target. If you have an ecommerce website you must take responsibility for it. Here are a couple of recent issues you need to be aware of.

Researchers find “severe” flaw in WordPress plugin with 1 million installs

Per ARS Technica:

More than 1 million websites running the WordPress content management system may be vulnerable to hacks that allow visitors to snatch password data and secret keys out of databases, at least under certain conditions. […]

Influencer Marketing

This past weekend I had the honor of speaking at the Rocky Mountain Gift Show at the Denver Mart. Much of the presentation revolved around digital advertising, but one of the areas that sparked a lot of interest was influencer marketing. You can view the entire 1 hour seminar at https://youtu.be/CrMi37e7J1E

Let’s start by discussing what an “influencer” is and why this is so important to your marketing. Basically an influencer is a brand advocate and niche promoter. All social influencers have these three basic characteristics in common, to varying degrees:

  • Reach: Ability to deliver content to a target audience
  • Relevance: Strength of connection to a brand or topic
  • Resonance: Ability to drive a desired behavior from an audience […]

Seminar Announcement for the Rocky Mountain Gift Show

The Rocky Mountain Gift Show at the Denver Mart, is the region’s premier platform for wholesale buying opportunities in the gift, home, jewelry, resort and related industries. Everyone attending the Rocky Mountain Gift Show is invited to participate in complimentary educational seminars. Greg Jameson, author of the best-seller Amazon’s Dirty Little Secrets, will be the featured speaker on Saturday, February 25th from 2pm to 3pm. His talk, “Energize Your Website with Digital Ads” contains all new material to help you get the most out of your internet presence. You are encouraged to attend this free event (note: you must have a retail sales tax license to get into the Mart). The Denver Mart is located at 451 E 58th Ave, Denver, CO 80216. […]

How to maximize marketing using Amazon-podcast

I just recorded a podcast with Judith Briles from Author U, which is scheduled to be aired on Thursday. We discussed how authors, or anyone with a small business, can leverage Amazon to increase their sales. Here’s what Judith has to say: “Since Amazon now sells 74% of books in U.S. and 55% worldwide, the wise author wants to do the tips and tricks of working with and through Amazon. Today’s guest is Greg Jameson, author of Amazon’s Dirty Little Secrets and Avoiding Death by Power Point.”

Learn:

  • How to use POWER to get behind the robots of Amazon.
  • Why you should be giving freebies away all the time.
  • How to maximize your book marketing with Amazon.
  • How to goose up your reviews and why you should.
  • and as always, much more, including bonus PowerPoint tips.

You can listen to it here:

http://authoru.org/on-the-air.html […]

Presentations Announced

We are kicking off the 2017 with several presentations that you won’t want to miss!

Here’s a partial list:

Sage Talks: People, Profit, Productivity.

  • January 12th Koelbel Library, Centennial, CO
  • February 2nd, Parker Library, Parker, CO

Tickets for both events are available here.  You MUST have a ticket to attend! (Here’s a holiday gift for you: As a WebStores subscriber, enter the coupon code “Greg” to get your VIP ticket at no charge)

Dallas Total Home & Gift Show – for exhibitors only – in the Gourmet Market (Dallas, TX)

  • Thursday, January 19 @ 1pm – “The Rule of 7” (Digital Advertising)
  • Friday, January 20 @ 8am and 1pm – “The Biggest Marketing Bang for Your Buck” (Facebook ads)
  • Saturday, January 21 @ 1pm – “Gearing Up Your Online Profits” (The Internet Marketing Cycle)
  • Sunday, January 22 @ 8am – “The Rule of 7” (repeat from Thursday)

Rocky Mountain Gift Show, Denver Mart (Denver, CO)

http://denvermart.com/news/2016/12/seminars-announced-for-the-rocky-mountain-gift-show/

The Rocky Mountain Gift Show, is the region’s premier platform for wholesale buying opportunities in the gift, home, jewelry, resort and related industries. The Denver Mart is open “to the trade only” meaning you must have a retail sales tax license to attend.

[…]

When Failure is Not an Option

According to one study, Ecommerce websites have about an 80% failure rate. Other researchers claim it’s as high as 97%. Why are these numbers so huge, and what can you do to insure your success online?

begging

Many claim one of the reasons the failure rate is so high is because an ecommerce business can be easy to set up and for only a small amount of money. Having created hundreds of ecommerce websites over the past 20 years, I can assure you that setting up an online store is NOT easy – it takes a significant amount of work. Professional photographs of every product from multiple angles, combined with well-written sales copy alone can be both time consuming and expensive, not to mention the technical aspects.

Too much competition is also cited as a reason for the high failure rate. With over 1 billion websites out there, this is in fact a real issue. Why would someone come to your website in the first place, and if they did manage to find there way there, what would make them buy from you?

find

Almost everything imaginable is now for sale on Amazon at prices that are hard for most people to match, so buying from your little commerce shop is unlikely. Yet, competition alone is the only reason ecommerce websites fail.

It takes more hard work to succeed online than offline because people can’t feel and see what they are buying. You have to be better than your physical competitors, in every aspect of your business. The reason Amazon has been successful is not because they have lower prices than everyone else. Its because they do EVERYTHING better than everyone else, including lower prices. If you want to compete in the online business world, there is something you absolutely MUST do. You must […]

Holiday Shopping Starts Now!

As business owners, most of us are very aware that the majority of retail sales occur during the last week of November through the Christmas holiday. But the truth is, you probably aren’t going to get a flood of new visitors to your website this holiday season – instead everyone is going to go to the big chains. Your website is simply not visible – but you can change that! The way to drive a lot more traffic and sales this holiday season is by using digital advertising. It’s not too late – but you do have to hurry if you want to take advantage of these special shopping days.

And, it’s not just about Black Friday and Cyber Monday. There are other days that can help you increase sales this holiday season.

Black Friday and Cyber Monday continue to capture the bulk of holiday sales, however, big shopping days aren’t so big anymore, especially with small businesses. Other days are providing much needed sales during this time of the year. Besides, these sales days tend to be dominated by national brands. That’s why it’s a good idea for small businesses to focus on less-congested peak days where merchants can generate a larger share. If you want to make a big splash this holiday season, digital ads can have a huge impact that can even carry you forward into the new year. At the end of this blog, I’ll show you how you can get started right away, but first, here’s a breakdown of the special shopping days before Christmas… […]

Marketing is not a "one-time" thing

consistency-is-key

I have been having great success with digital advertising for my customers – often seeing huge increases in attendance numbers at events and 15-20% increases in sales. But not always – some of the ads I have put out have totally bombed – does that mean it was a waste of money for my clients? Not really – you see, marketing is not a one-time thing. Sure, it would be nice if every time you placed an advertisement that it would generate sales. If it worked that way, we’d all be rich. But it doesn’t. Just like every other form of marketing, advertising requires consistency. Very few marketing projects go viral and make a ton of money. However, if you stop marketing, one thing is certain: your sales will dry up (or at least revert back to where they were before you started marketing). A one-and-done Super Bowl ad is a poor way to impact your sales over a period of time. Instead, spread those ads out over a series of months.

When I had my first software company, we used to advertise in magazines and at tradeshows. Not just hit or miss by doing scattered things here and there, but every month, issue after issue, we would advertise in Landscape Architecture magazine (the software was a CAD application for Landscape Architects), and every year for 10 years we would attend the American Society of Landscape Architect’s conference and the AEC Systems Shoe (Architects/Engineers/Contractors). Consistency was the key, and it still is. The difference is, we used to spend tens of thousands of dollars every month on advertising. Today you can do it for a small fraction of that, and often get better results.

Some of the marketing types that work well in today’s world are email, Facebook ads, and retargeting ads. The thing all of these have in common are the ability to target your audience and the ability to reach the same people in a consistent manner, over an extended period of time. Let’s look at a real example. […]

I don't have time to blog!

Writing a blog is extremely important for your website – why? Think of it this way: if Facebook showed you the exact same content, would you go back and visit it every day? Probably not. What if they updated it once a month, or once every few months? You, and everyone else would never return – so why do you think your website is any different (hint: it isn’t). If you are not constantly adding new material to your website, both your visitors and Google with think your site is stagnant and will not come back.

Of course, most business owners don’t make the time to write a weekly blog post – it takes a lot of effort to craft a new message to your visitors. Is there an alternative? The answer is yes! Here’s how: […]