Keeping the Momentum Going

As the third post in this series of how to launch a product, it is important to understand that you have to keep the momentum going. Don’t stop just as you have things moving! Here’s a recap of what I’ve discussed so far and the initial results:

  1. We talked about thunderclap and getting others to help promote your launch.
  2. We discussed getting reviews and endorsements.

The results as far as my new book, The Influencer Effect (http://amzn.to/2vF516y) have been incredible! We reached over 2.1 million people on the Thunderclap cmapaign. I’ve had people posting photos of themeselves with the book all over social media.  One person even interviewed me (you can watch the video here: https://www.youtube.com/watch?v=7xeYg2Rblnk).  Another colleague ran a contest where he gave away 2 copies of the ebook and set an expiration for 2 hours into the future. People kept asking to be included for up to 2 days afterwards, and he pointed them to Amazon where they could get the book for just 0.99. Because of all this excitement, the book made it to number 1 on Amazon! That’s a pretty good start to a product launch, so now is not the time to let up.

This week, I’m going to host a book launch party – if you are in Denver, plese join us on Thursday evening (https://www.facebook.com/events/2039265059634659). If you can’t join us in person, then catch us on the Facebook Live video: https://www.facebook.com/g.w.jameson/videos/10207343169216734

Here is what you do next to keep the momentum of your product launch going.

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Instagram for Ecommerce

Instagram is one of the hottest social networks right now.  It’s visual, it’s quick, it’s mobile and it’s pretty simple to use. If you’re running an e-commerce store, you really can’t ignore Instagram. Instagram is an image sharing site, much like a mix between Pinterest and Snapchat. Since it was acquired by Facebook, it has grown to have a massive number of user and is still growing.

  • 700 Million+ people worldwide use Instagram every single month. (150 Million on Pinterest)
  • 400 Million+ people worldwide use Instagram every day.
  • 80 Percent of Instagrammers follow a business on Instagram.

But Instagram can be limiting to a business owner due to the fact that it is a smart phone-only app. You can consume content on your laptop, but you must use your phone to sharing. If you are taking photos with your phone and sharing those photos with your friends, you are using the app exactly as it was intended to be used. But if you want to add text to your images, run them through PhotoShop, and do other types of editing, using Instagram becomes messy at best. One way around this is to edit your photos on your computer, then email them to yourself and save the attachment. Try this instead:

Download and install “BlueStacks” on your computer. BlueStacks is an Android emulator. Once it is running, go to the “Play Store” and install Instagram.

Now you can open and run Instagram on your laptop, and you can post files directly from your computer. Problem solved!

There are several reasons why Instagram is important to your online business. Perhaps the most important is […]

Can reviews really drive sales?

Eight-Eight percent(88%)  of consumers trust online reviews as much as personal recommendations. Ninety percent (90%) of consumers check online reviews before visiting a business. Customers are likely to spend 31% more with a business that has excellent reviews. And 72% of consumers will take action only after reading positive online reviews. As a result, it seems like whenever we want to go buy anything, online or off, we first check for online reviews. Need a new dentist – check their online reviews. Need a new set of tires – check the online reviews? A hotel for the night? A restaurant? We all do it. The fact is that online reviews affect our buying decisions.

Getting those positive online reviews is critical for anyone selling products and services today. The question then becomes, how do I get reviews and how many do I need? There are actually some specific things you can do to insure that you have an adequate number of positive reviews. The best way to do this is to […]

Join the Live Video Revolution!

In my last blog post I showed you how Steve Olsher and I did a simultaneous live stream while recording a video. This ability to live stream your videos will absolutely be the next big thing to impact your business. Live video has actually been around for a few years – since webinars became available and then popularized by Google Hangouts. But now mobile apps are bringing this technology mainstream. Periscope, Blab, and Facebook Live are a few examples.

I recently attended an event where Joel Comm gave a demonstration about how to use these tools and it became obvious how this is going to revolutionize any business that takes advantage of it. Imagine for a moment that you are having an event at your store – it might be a sale, an appearance by a celebrity, a product demonstration, or just giving out free food. Now you can stream your event live to the Internet and build even more excitement and bring in more customers!

I am going to be doing a special presentation with Joel Comm on May 12th at 2:00pm Mountain Time. We will be doing this live on Blab.us and simultaneously broadcasting using Facebook Live. You won’t want to miss this! Put it on your calendar now!

live-video-blab

Here’s how can participate: […]

How to Make Your Ecommece Site Accentuate Your Physical Store

I spoke with Steve Olsher recently about a number of ways that people with physical stores who also run an ecommerce store can use the two to build upon each other. Most store owners are not taking advantage of leveraging their online stores with their physical shops and vice-versa. Steve and I discuss specific strategies you can use to boost your sales in both environments by providing education about the products and services you offer.

But here is the really cool thing…we recorded this with zoom.us while simultaneously streaming it live on Facebook. If you combine this approach with Facebook ads, the combination could make a powerful impact for your business. I will be discussing more about live video streaming in my next couple of posts, and you won’t want to miss this. Meanwhile, […]

Maximizing YouTube

As business owners, we often get excited about new technologies and try them for a while, but then stop using them. YouTube seems to fall into this category for many small business owners – you may have created a video back in 2006 or so and haven’t done anything with it since. This could be a big mistake – video is not only one of the hottest media on the Internet, but it is used as a significant indicator in Google search results. I sat down recently with local YouTube expert, Anthony Prichard, to discuss how ecommerce and brick-and-mortar stores could be using video to expand their marketing. Some of the topics and ideas we discussed were […]

Check Out These 5 Guerrilla Marketing Strategies For Rapid Growth

Guerilla marketing is defined as “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.” This week I had the pleasure to sit down with Richard Weiler to discuss how Guerilla Marketing techniques can be applied to both conventional businesses running a brick-and-mortar store as well as those who are also running an online business. Richard and I spent about an hour discussing five Guerilla Marketing strategies that you can apply to your business. Enjoy!

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Removing image backgrounds

Did you ever wonder how some websites are able to display product images on a solid white background as if they were floating on the page? Your customers are often just interested in your product, not the background that the photo was shot on (this isn’t always the case, as showing a product “in-context” can sometimes be a helpful sales tool). Even when you shoot your product images on a white background, it is often difficult to show only the product. And if the product is a light color, then you may have to shoot it on a dark background in order to have it contrast with the background. Consider this photo: […]