02 Mar Enchanting Your Customers

I first became acquainted with Guy Kawasaki when he wrote “Selling the Dream” in 1992. I’ve been a fan ever since and have read many of his books. All contain great advice for business owners. But in approximately 1 week, Guy’s latest book “Enchantment – The Art of changing Hearts, Minds and Actions” will go on sale (March 8). This book is not just for business owners, but for anyone who wants to enchant others.

So why am I writing about a book that isn’t yet available? When I wrote “Grow Your Online Sales”, I asked Guy Kawasaki to review my book. He returned the favor, asking for a review prior to his book being released for sale. So I’ve fully disclosed that I am a fan and that I might be biased. Still, this is the first time I’ve devoted my blog column to a book review. I guess you can say that Guy enchanted me!

Like Guy’s other books, “Enchantment” is easy to read. He doesn’t use a lot of technical terms; rather he explains things in everyday language that anyone can understand. Guy is a technologist, and this still shows in this book, even though the subject matter borders on self-help rather than being a business book. Many business books are motivational in nature, but few are inspirational. Motivation doesn’t last, which is why you need to keep attending seminars and reading motivational books. Inspiration does last, and I found “Enchantment” to be an inspirational book. Highly recommended for business people and anyone who really wants to help others.

Watch this video to learn more:

And be sure to visit his Facebook page:
http://www.facebook.com/enchantment#!/enchantment?sk=app_4949752878

~Greg Jameson

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