02 Mar Enchanting Your Customers
So why am I writing about a book that isn’t yet available? When I wrote “Grow Your Online Sales”, I asked Guy Kawasaki to review my book. He returned the favor, asking for a review prior to his book being released for sale. So I’ve fully disclosed that I am a fan and that I might be biased. Still, this is the first time I’ve devoted my blog column to a book review. I guess you can say that Guy enchanted me!
Like Guy’s other books, “Enchantment” is easy to read. He doesn’t use a lot of technical terms; rather he explains things in everyday language that anyone can understand. Guy is a technologist, and this still shows in this book, even though the subject matter borders on self-help rather than being a business book. Many business books are motivational in nature, but few are inspirational. Motivation doesn’t last, which is why you need to keep attending seminars and reading motivational books. Inspiration does last, and I found “Enchantment” to be an inspirational book. Highly recommended for business people and anyone who really wants to help others.
Watch this video to learn more:
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