15 Feb Seminar Announcement for the Rocky Mountain Gift Show
The Rocky Mountain Gift Show at the Denver Mart, is the region’s premier platform for wholesale buying opportunities in the gift, home, jewelry, resort and related industries. Everyone attending the Rocky Mountain Gift Show is invited to participate in complimentary educational seminars. Greg Jameson, author of the best-seller Amazon’s Dirty Little Secrets, will be the featured speaker on Saturday, February 25th from 2pm to 3pm. His talk, “Energize Your Website with Digital Ads” contains all new material to help you get the most out of your internet presence. You are encouraged to attend this free event (note: you must have a retail sales tax license to get into the Mart). The Denver Mart is located at 451 E 58th Ave, Denver, CO 80216.This past spring, Google once again changed things – now only showing advertisements on the first page before you have to scroll down to see the organic listings. It appears as if Google expects you to pay to be listed. Facebook also adopted a pay-to-play model a couple of years ago.
Imagine if Facebook showed you the exact same information every time you went to their site – would you keep coming back? Probably not. The reason why people visit Facebook is because every time they go there, new content is displayed to them.
Even Amazon shows you new content on each visit. What makes you think your site is any different? (it isn’t!). If you are not showing new information every time a visitor comes to your site, they probably won’t come back. But, you can actually entice people to return to your site with advertising! Re-targeting ads can help get customers to return to your website. This informative presentation will show you how to drive people to your site with digital ads, keep them engaged once they come to your site, and get people to return to your site with ads that “re-target” previous visitors.
Be sure to join Greg at the Denver Mart on Saturday February 25th at 2pm. We look forward to seeing you there!