21 Aug What is Pinterest and Why Should I Care?

Pinterest a place to bookmark images and videos you love from around the web. In Pinterest terms, these bookmarks are called “pins.” Your “pins” (think, pinning things to a virtual bulletin board) are visible to other Pinterest users and you can see the boards of others as well.
 
Pinterest’s goal is to “connect everyone in the world through the ‘things’ they find interesting”.  It is steadily achieving this through the power of visual imagery.  But most importantly for us entrepreneurs – it is a rich source of valuable backlinks and is an excellent place to connect with your target market and attract new customers. This means a big boost for your traffic generation and sales!
 
In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, and YouTube — combined. Plus,
Pinterest drives more SALES than Facebook. All of this is good news for etailers that want to make the move into building a presence on Pinterest. but like every other form of Internet marketing – this is something you are going to have to work on a consistent basis or it won’t have the effect you are looking for.
 
Briefly, once you are on Pinterest and have created a profile, here are the things you should be doing:

  • Create large (tall) images for your site.
  • Use Text on the images.
  • Encourage others to pin it with a link.
  • Add descriptions to each of your pins.
  • Use keywords in the descriptions and @name when appropriate.
  • Include the domain name (link), and the price.
  • Engage with your audience – remember this is a social media site.

Want to learn more? WebStores Ltd is hosting a MeetUp group on September 6 to discuss Pinterest for business owners. Details can be found here.

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