You need a comprehensive system to get people to return to your site over and over again. And once they are there, you need to engage with them and establish a relationship with your customers so they will feel comfortable making a purchase from you.
Targeted ads that are specific for your ideal customer is one way to get new traffic to your site. And once they are on your site, identifying those indivoduals so you can continue to market to them through a re-targeting advertising campaign can maximize your advertising dollar.
Custom landing pages that explain why someone should do business with you that are closely tied to your digital advertising is a must of you want to convert more visitors into customers.
Earlier this year I started a pocast called “20 Minutes of Influence.” The idea was simple: engage with other industry experts, online influencers, and social media rockstars to bring you actionable information. The results have been incredible. I’ve already produced over 20 episodes and have had some amazing guests. You can check them all out at 20minutesofinfluence.com, but I wanted to highlight a few of these and really recommend that you listen to these great ideas on how you can get others to market and sell on your behalf.
- Phil Chang – Connecting Brands & Influencers
- Kevin Knebl – Social Media Mastery
- Angel Tuccy & Eric Reamer – It’s Who Knows You!
- Michelle Hoglan – Reputation Management – How rating and reviews affect influencer marketing
And this week, I’m featuring Anthony Prichard as we discuss the importance of videos.
If these are the only episodes you listen to, it will take less than 2 hours combined and be well worth your time. Read more about Top Podcasts
In a recent podcast interview, I discussed with my guest, Michelle Hoglan, about the importance of reviews. You can find this episode at https://gregjameson.com/michelle-hoglan/. (While your there, hop on over to iTunes and leave a review!) As business owners, we’d all like to get a ton of positive reviews, whether it be on Google, Facebook, Yelp, our own websites, or any number of othwer places where customers might be looking to see if they should do business with us.
I was recently asked to create a “leave-behind” for a service company, where the customer could write a review on Google. As it turns out, this process isn’t intutitve, so I thought I’d lay out the instructions for some of the more popular places to leave reviews. Let’s start with Google, where we want to create a direct link, rather than making our customers follow multiple steps when we ask them to review us.
To create a link, you’ll need to get the Place ID for your business. To get your Place ID:
- Go to the PlaceID Lookup Tool.
- Enter your business name in the “Enter a location” field at the top of the map.
- Click your business name in the list that appears.
- Your Place ID will appear on the map, beneath your business name.
Add your Place ID to the following URL to create your link:
Using the example above, the URL with the Place ID added would be:
You can now use this link to leave a review, or shorten it with a URL shortnerlike bit.ly. For example:
If you like the content I provide each week on this blog, please go ahead and follow the link above and leave me a positive review!
Another place you want your customers to leave reviews is on Read more about Getting 5 Star Reviews
Having been in the ecommerce business for a couple of decades, I still have clients ask me why they are not selling more online. Most people mistakingly believe that once they put up a website that they can sit back and watch the orders roll in. Nothing could be further from the truth – your work is just getting started! Now you have to let people know that your site exists. You need to get everyone you know to share your site, leave reviews, and start talking about it. Getting others to promote your website is not just what my book, The Influencer Effect is all about, it is CRITICAL for the success of your website. You’ll notice for example that I’ve been promoting other products and websites as part of being an influencer. Here is an example:
As a part of Jeff Walker’s Product Launch Team, I’ve got a real cool freebie for you…
Jeff just released his Product Launch Blueprint… it’s a downloadable, 18-page PDF, plus a full-length training video that walks you through the Blueprint step-by-step.
Go and grab it right now here: http://bit.ly/PLF3PDF
This is part of his larger Product Launch Workshop series but this is seriously the best section of his whole training so if you do nothing else, grab this pdf and print it out.
OK, back to what online shoppers want from your website, here is a simple infographic that explains some of the more important features of an ecommerce website. Read more about The 5 core elements online shoppers value most
Several years ago, facebookhad the ability for your business fan page to act and behave like a website. You could actually show different content to people who had liked your page than to those who didn’t. You could create dirrent pages that brought up different “apps”, such as signing up for your emails. Then they took it all away, making every page look just like every other page. You had to conform. resistance was futile.
Some apps, especially ecommerce apps, allowed you to still build other pages into your page. For example, you can shop directly inside of Facebook at the Cyberbase Tradng Post page (https://www.facebook.com/CyberbaseTradingPost/app/251458316228/). And, with a little persistence, you can add new “tabs” to you your page. But what if you could actually make your Facebook Fan Page be a website? Now since more people are on Facebook than on your current website, that would be cool.
There is a Facebook-approved app that will allow you to do exactly that. It’s called 22Social and they create what they call “Promo Pages”. Here is an example:
Notice that the menu selections (tabs) on the left can contain whatever items you want. The page itself doesn’t look like your typical Facebook page. Read more about Turn Your Facebook Page Into a Website!
This is an invitation to watch a great video series. As you may know, I’m the author of the book the Influencer Effect.
This is coming from my colleague, Jeff Walker. I’m a member of his fantastic Launch Club. Jeff uses many of the methods I encourage in my book (in fact, I reference him in the book). If you want to learn how to get others to market and sell on your behalf, you should really check this out.
Every year or so, Jeff Walker releases a free Launch Workshop (complete with training videos and PDF downloads)… and it’s always a complete marketing education all by itself.
Jeff usually does it as part of the warm-up for his next Product Launch Formula class, but whatever the reason… it’s always a really good idea to register for his training – because it’s just that good.
AND the price is right… it won’t cost you anything (other than your email address).
His first training video will completely change the way you do your marketing… go check it out:
Being interviewed on a radio show or podcast can be great for your business. While podcasts have been around for a long time now, they are continuing to become more and more popular. Smart phone apps, podcast directories like iTunes, IHeartRadio, and TuneIn, as well as cars with built-in podcast capabilities are contributing to the rise of podcast consumption. So how do you get interviewed, and when you do land a spot on a podcast, what can you do to insure that your message is heard?
Over the past year I’ve been on at least one podcast or radio show each month (you can check them out at https://gregjameson.com/speaking/interviews-podcasts-and-guest-webinars/). This year I started my own podcast as well, where I get to interview others (https://gregjameson.com/podcast-2/). Here is what I’ve discovered and how you can gain this type of expsoure for your business.
A colleague of mine recent posed this question, “What impresses you most in a thought leader and why?” with the following multiple choice answers:
A. # of social media followers
B. # of times they’ve been interviewed
C. Degree of succes they’ve ACTUALLY attained.
D. Amount of adversity they’ve had to overcome.
E. If they are somone you could see yourself hanging out with.
This was an informal poll, but the answer might surprise you. The overwhelming majority of people said… Read more about What impresses you most in a thought leader and why?
Amazon’s Echo Dot was the online retailer’s most popular gift this past holiday season. It has been estimated that over 16 million of these devices have been sold. With that kind of traction, this little voice activated robot could totally disrupt how we not only perform tasks like turning on lights, playing music or asking for help with a recipe, but the way that customers find us online. Alexa may well become a search engine.
Alexa continues to get smarter every day. One of the reasons that Alexa keeps getting smarter is that Amazon has provded developers with a way to add new “skills” to Alexa. Thus, if you are the producer a new gadget automates, say washing windows, you can create a skill for Alexa that would be triggered when someone would say, “Alexa, wash my windows.”
If you are selling something of course, that capability is already built into Alexa, as long as you are selling on Amazon. But what if you want to add a new skill to Alexa like playing your podcast? The simplest way to do this is to build what Amazon calls a “Flash Briefing Skill.” Start by heading over to: Read more about Teaching Alexa New Tricks
In this amazing video, you see first hand the power of reviews. Oobah Butler used an assault of fake reviews to get his ‘restaurant’ to the hallowed top spot on TripAdvisor. Only thing is, the restaaurant doesn’t exist!
This video was just posted today and already has over 75,000 views in about 6 hours. I expect it will go viral in a matter of days. Watch it now.
By no means am I suggesting that you use fake reviews, I am merely pointing out how powerful reviews can be for your business. When you think of influencer marketing, this shows you how it can totally transform a business.
Recently, I’ve come across some additional WordPress plugins that didn’t make it into my book, the Influencer Effect, but which deserve attention. These all work with WooCommerce, which is huge and why I’m discussing them, but even if you don’t have a WooCommerce site, these are great add-ons for any WordPress website. I will cover 3 plugins that I believe are worth looking at: Broadcast, WordPoints, and Affiliates. Let’s take a look at each of these and see how they might benefit your company.
By broadcasting content, I am not talking about writing a blog post and having it automatically generate a newsletter like MailPoet does, or syndicating your content to various social media sites like MicroBlog Poster does. Those are great plugins and I’ve previously discussed those. What I’m talking about here is the ability to create a blog post on one site, and have it syndicate the content to another site. Sure, you can use an RSS feed plugin and display the content, but what “Broadcast” does is to actually post your blog to multiple sites at the same time. If you run several sites, like I do, or you have a franchise, school district, chain store, etc. you might find this very useful.
Download the “Broadcast” plugin at https://wordpress.org/plugins/threewp-broadcast/. There are a number of add-ons to this plugin which extend its functionality even further. For example, there is an add-on for WooCommerce. What this allows you to do is set up a product on your wholesale site, then share it automatically to a number of retail sites. That is pretty cool. Read more about New Finds to Extend WooCommerce