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You need a comprehensive system to get people to return to your site over and over again. And once they are there, you need to engage with them and establish a relationship with your customers so they will feel comfortable making a purchase from you.
Targeted ads that are specific for your ideal customer is one way to get new traffic to your site. And once they are on your site, identifying those indivoduals so you can continue to market to them through a re-targeting advertising campaign can maximize your advertising dollar.
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Why no one is reading your content
It’s only going to get worse – as more and more people keep creating more and more content, the likelihood that someone is actually going to read what you’ve written is getting slimmer and slimmer. Still, we see top marketers say things Gary Vaynerchuk saying, “The more content I put out, the luckier I seem to get.” And Bill Gates said, “Content is King.” It seems like all anyone talks about is content, content, and more content. You put out a ton of content, yet all you hear is crickets. As a result, you give up, and stop spending so much time creating content – you’ve got better things to do, right? If no one is reading your content (or watching it or listening to it), is it worth it? Should you keep going?
STOP!
Stop and consider why. Why are you putting out content in the first place? Then, take a look at the world’s top websites: Amazon, YouTube, Facebook, even your local news sites. What do they all have in common? They all produce a ton of content, and not just monthly, weekly, or even daily, but continuously. Every time you go to one of these sites, you are presented with new information. I recently did a survey to verify this.The results were not surprising, but hopefully they are enlightening to anyone who is running their own website as to why visitors go to a website in the first place, and why they return (or not).
In response to the question, “How often do you visit this site?” 84% of the respondents said they visited Facebook either more than once a day or several times per week. But business sites are visited “Never, Seldom, or Occasionally” a whopping 92% of the time. So, it seems that sites which have more frequent content updates are visited more frequently.
To verify this, I then asked the question, “What are your reasons for returning to this site?” I included a choice for the obvious answers, such as “interact with friends on Facebook” or “buy something on Amazon.” But respondents could select multiple answers to this question. These answers were quite revealing: 42% said they go to Facebook for “latest information and updates” and 50% said they go to business sites for the same reason. 33% of people go to Facebook for “Personalized Content” and 25% go to business sites for the same reason. Even though people are visiting Facebook much more frequently than they are business sites, the reasons why people are returning to a site are essentially the same – they are looking for good, personalized content and updated information.
Content is important, but you are not getting any traction from your content – why and what can you do about it?
The first thing is to make sure that you Read more about Why no one is reading your content
How Behavioral Marketing Works
We would all really like to think that we are not under the control of marketing. We’d like to think that we get to make our own decisions, and that people and companies aren’t learning about us in order to sway us one way or another.
But luckily for companies, that’s not really what happens. Now, in real time, they’re able to see how their marketing is working to influence behaviors. You know where people are looking online, what they’re looking at, what their interests are, and perhaps what their dislikes are. Knowing that can help you deliver better, more targeted information in order to, of course, sway their behavior.
Even if you aren’t very sophisticated in your behavioral marketing, you’re likely putting the tenants to work in your emails. You’re sending a message and then you’re asking someone to do something after reading it. What else do you need to know about this subject? This graphic explains it.
StorySelling
I had the honor of interviewing someone this past week who has been called the greatest sales trainer of his generation, Eric Lofholm (you can listen to the interview at https://gregjameson.com/eric-loftholm/). Eric is a master sales trainer who has helped over 10,000 students and has helped generate nearly $500 million in revenue in the last two decades. This interview got me thinking about how traditional sales techniques can be applied to typical shopping cart software. The anserlies in telling a compelling story. The story behind a product or service is the key factor in getting someone to resonate with your offering and to remember it. Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The feelings that stories evoke is instrumental in making a sale, regardless of the method you use to tell the story. Here are some ways you can tell your story:
The long description of EVERY product or service you offer on your ecommerce website should tell a story. There are multiple ways to tell a story, called storypaths. This is a common example, called Read more about StorySelling
A Couple of Important Lessons
This week I want to share with you some important lessons about creating content. As you know, I am a huge believer that you must create content for your website on a consistent basis, as this is one of the primary reasons why someone will return to your website over and over again on a regular basis. Whether it be Facebook, your favorite news site, or Amazon, all the major websites provide new content on a continual basis. You must do the same with your website.
But, you will argue, “I don’t have the time to do that.” Or, you might be thinking, “I don’t have that much to say.” Well, here’s the good news – you can simply get someone else to create your content for you. and you don’t have to hire them or pay them (they might even pay you!). I recently had a company in Pakistan approach me if they could write a guest blog for my website. You can see the post here. Now I don’t just randomly allow anyone to post on my blog, but if the content is good and relevant, I figure it’s a win-win. I get free content and they get free exposure. In fact, the second lesson for this week is that they got a free link back to their website – they used the anchor text “web development firm in Pakastan,” with a link back to their website. What this means is that when Google looks at this post, and they see that link, Google assigns them 1 vote for that search phrase, moving them higher up in the search engines for that term.Here's the best part about getting others to contribute content to your website - they will now send traffic to you when they share it with their followers! Click To Tweet
But back to getting others to create content for you… Each week I also do a podcast where I interview someone and we talk about business. This week I interviewed John Lawson, one of the top 100 ecommerce influencers in the country. John gave me about an hour of his time and we recorded our conversation. I got some great content, both as audio and video, which I can use for a number of purposes. You will definitely want to check out this interview, especially if you are selling online. Here’s the best part: Both the company in Pakistan and John Lawson will now send traffic to my website as they share their “win” with their friends and followers.
How can you do this for your business? Start by Read more about A Couple of Important Lessons
9 Web Development tips for SEO-Friendly Websites
This is a guest post by by unitedsol. Not only does it contain important SEO information, but there are other lessons to be learned here as well, including the inclusion of backlinks for specific keyword phrases, and showing you how to get others to create content for you.
A website that is appealing and has nice features could not assure you that it will retain the significant traffic, as long as it is following the proper SEO standards and techniques. The search engine optimization techniques are crucial for any website to grow and acquire a valuable prominent place in search engine rankings.
An SEO technique assists to improve your online presence and makes it easy for search engines to crawl and index. In addition, search engines like Google tend to change their algorithms to ensure that a high-quality website gets an advantage in rankings and a website that is misleading them can be punished. Here we have mentioned web development tips for a high performing SEO friendly website.
Optimize Website Images
Images offer a better understanding of the content and allow a great user experience. For more efficient approach, scale your images properly to reduce the loading timing of a web page and consider compressing the images for reducing the file size. However, make sure the quality of the image should not be harmed and the image retains its impact. First of all the image file name should resonate with the image that is being displayed. For instance, if the image is showing Penguins in snow, the filename for this image shouldn’t be like EFA4425.jpg, instead use penguins-in-snow for better and focused perception. Now there are multiple online tools available that will make this job easier for you.
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URL should be user-friendly
You may have come across a website having cluttered URL that is a blend of letters and numbers, backslashes and underscores, etc. Can you recall that address again? Off course not, as a web developer you need to consider not utilizing that approach. Not only it is inefficient for readers but search engines also have issues ranking it. The ideal implementation of a well-settled URL contains keywords that are relevant to your business. The URL of your web pages should Read more about 9 Web Development tips for SEO-Friendly Websites
Facebook Newsfeed coming to and end?
Last week I read numerous articles about how the Facebook Newsfeed would soon become a legacy product – it will essentially go away in favor of private messaging. See one such article here. Here is why this is significant: Nothing lasts for ever. If you are relying on social media sites as your sole place to post articles, drive traffic, or establish a web presence, then you are basically “renting” space. When (not if) a platform changes, gets bought, or goes away, you are vulnerable yourself. It is critical for your business that you have your own home on the internet (that is, that you have your own website and can control your own visitors). This is why it is so important to grow your email list where you own the customer. Having 10,000 fans on Facebook or Instagram is NOT the same as having an email list of even 1,000 true fans. Not only are email open rates better than organic Facebook reach, but no one can take them away from you. yes, they might unsubscribe, but some third party, like Facebook, isn’t suddenly going to change their business model and stop giving you access to them.
So what will happen if the Facebook Newsfeed goes away? Will a competitor step in and take over this space, or is this model past its prime? Will we all stop wasting time on social media and get our lives back? Personally, I don’t think so – we have all become accustomed to communicating with each other via social media channels and we enjoy it.
Automating Google Review Requests
We all know that positive Google reviews can impact our business. More positive reviews means you can charge higher prices and you are more likely to get new customers, because everybody checks you out online before doing business with you, even if someone has recommended you. But how do you get more 5 star reviews without begging?
I tried finding a WordPress plugin that would do this, but the only ones I found were for displaying Google reviews on your website, not for collecting them. I watched this webinar yesterday by a colleague, Jack Jostes, that got me thinking about this. He basically said to make it easy for someone to leave you a review by allowing them to cut and paste their feedback into Google. I also listen to a podcast by my friend Alex Mandosian called “All Selling Aside.” At the end of each episode, Alex asks you to write down your biggest “Aha moment” and share it on iTunes for that single episode, not the podcast in general. In other words, he wants you to leave him a review. I also have customers who use third-party services like Wombly or MyTestimonialEngine to collect reviews, but these costs around $150 per month and still don’t generate that many reviews. Combining all of these thoughts, I put together a technique that I think can be really useful to anyone who has a blog, podcast, or ecommerce store. Let me explain…
The technique I’m going to describe is based on a WordPress website using the formidable Forms plugin, but the concept can be used regardless of the technology you are using. The first thing I did was to Read more about Automating Google Review Requests
The Proper Care & Feeding of Websites
Look, your website won’t bite, I promise! But you MUST take care of it and feed it new content on a regular and consistent basis, or it will not work for you.
Anyone who has ever heard me speak is aware of the conversation I have with my audience where I ask them a simple question, “If every time you went to Facebook, they showed you the exact same stuff that you haa seen before, how often would you go back?” Probably once at the most, then you’d move on to something more interesting and current. “So, what makes you think your website is any different?” News flash – it isn’t! If you are not consistently providing new content to your site, there is NO REASON for anyone to ever return to it. When you couple that with the fact that 98% of people leave a website without ever taking any action (including leaving their email address), is it any wonder that your site is not performing?
Your website needs new and engaging content if it’s going to draw visitors in and keep them coming back. What kind of content? Everything! Blog articles, product descriptions, photos, videos, lead magnets, and audio files. You need to treat your website like you would a new car. Keep it clean, up to date, and in good working condition. It represents a significant investment into your brand. And, it’s a small price to pay for your hardest working 24/7 customer service agent.
Ah, but I don’t have time. I don’t know how. I can’t afford a webmaster – look, I get it. I’ve heard all the excuses as to why you can’t take care of your own website, so I have decided to do something about it. I am in the process of creating a series of online self-paced video courses that teach you step-by-step exactly how to care and feed your website. each course will cover a different type of content. For example, there is an entire course just on how to create effective lead magnets. a lead magnet is where you create an irresistable offer in exchange for someone’s contact information, typically their email address. and just like every other form of content on your site, your lead magnet needs to change on a regular basis. So I am going to show you how to generate a dozen different types of lead magnets such as Read more about The Proper Care & Feeding of Websites
In the news…
A few updates that everyone should be aware of:
You can check out anytime you like, but you can never leave – new privacy regulations coming your way from California.
Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance.
As much anxiety as GDPR regulations provoked, that may soon look like the good old days. At least in the EU, 27 countries came together with one edict. They also spent the time necessary to be smart and coherent, whether or not you agree with all the details.
Now California passed a privacy initiative you will be expected to follow starting Jan. 1, 2020. In many industries as goes California law, so go U.S. standards. This will be…Read The Rest of the Article.
Guest Blogging
Many online business owners know that they should be blogging and creating content on a regular basis, but they simply don’t have the bandwidth to do this. They would however, like to be able to write an article occasionally without having to maintain a blog on a regular basis. The answer is to become a guest blogger. Or perhaps a guest on a podcast. You contribute an article (or an interview) on another site, and get the benefit of creating backlinks to your own site. For example, last week, I featured a guest blog on my site, which you can see here: https://webstoresltd.com/2019/03/04/seo-factors-are-constantly-changing/. This blog post was written 100% by someone else, which meant that Read more about In the news…
SEO Factors Are Constantly Changing
Back in the early days of the internet, most people didn’t know how to get to the content that they wanted unless they knew the website by name, and this web address was type sensitive to make matters more difficult. Then came search engines, the first of which started back in 1993, and just 5 years later, Google and MSN were launched onto the world wide web, triggering our modern way of life with smart devices and being connected.
There is so much opportunity in SEO and SERPs (Search Engine Response Pages) that in 2009, in the early days of ‘Bing, Yahoo merged with them in their attempt to get a firm grip of the market. Try as they might, today Google still controls over 90% of the SEO market share, WORLDWIDE.
SEO is not about having a page filled with ads, nor does it have to be an overly complicated system. In fact, the true winner of website traffic drivers is organic content, as opposed to paid for ads, however you still need to get your content at the top of SERPs results. Nearly 39% of all ecommerce traffic comes from the search bar, after all, search engines were created for users to connect to what they knew was out there, but didn’t know where to find it. You want to ensure that your site has the right content to rank high on search engines.
The web is moving so fast that SEO seems to be changing on a daily basis. It started predominantly on the PC, then moved to mobile and smart devices. By 2020, 50% of all searches will be voice searches, making mobile friendly websites a must have.
The systems behind all of this information is intense, for example: Google’s Rankbrain multitasking algorithm. This algorithm analyses incoming queries and searches and determines the most relevant result to be displayed first, but is not the only search algorithm found behind your WWW searches.
Guest post:
Written by: Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Elabelz.com, Progos Tech, Titan Tech and Smart Marketing. Read more about SEO Factors Are Constantly Changing