You need a comprehensive system to get people to return to your site over and over again. And once they are there, you need to engage with them and establish a relationship with your customers so they will feel comfortable making a purchase from you.
Targeted ads that are specific for your ideal customer is one way to get new traffic to your site. And once they are on your site, identifying those indivoduals so you can continue to market to them through a re-targeting advertising campaign can maximize your advertising dollar.
Custom landing pages that explain why someone should do business with you that are closely tied to your digital advertising is a must of you want to convert more visitors into customers.
Guest post by Benji Bruce
Editor’s note: I got this as an email from Benji and he gave me reprint rights when I contacted him. And while he relates this to the speaking profession, it is very true of marketing any product or service. As business owners, marketing is not a one time thing, it is something we must do everyday. And the more we practice marketing, the more competent we become. Here is his email in it’s entirety:
I was watching Last Chance U on Netflix. It’s a show about college football players who want to make it to the NFL.
And I noticed something VERY interesting.
Almost every athlete they interviewed was certain they would turn pro.
But as you know, that’s not how life happens.
Several of them made bad decisions that ruined their careers.
So it got me thinking…how can you be so sure your life will turn out one way, and it ends up going a completely different direction?
As I watched the show, I kept thinking…
“If they want to play in the NFL, they have to practice when everyone else is resting.”
For most of them, when the coach says practice is over, it’s over.
I thought, “Would Tom Brady (he’s one of the best quarterbacks in NFL history) stop practicing when practice if finished? Or would he practice in his off time?”
The players in the Netflix show were so certain of where their life would end up.
And I’m sure this happens to a lot of people in life.
How certain were you that you would be in a better position in life by now?
How certain were you that you were going to crush it in business?
Only to realize that you’re older and not exactly where you thought you’d be.
Certainty isn’t the precursor to destiny. Competence is.
This is why the ‘law of attraction’ people can ‘wish’ all they want. But without skills to back it up, they go nowhere.
When people tell me they’re destined to be a speaker. That this is their calling…I think…
Do you get what I’m saying?
Certainty of your destiny doesn’t manifest it.
Competence does. Skills do.Every day that goes by where you’re not working on the things that accomplish your goals is a day you lost to someone who is. Click To Tweet
And every day that goes by where you’re not working on the things that accomplish your goals is a day you lost to someone who is.
You might understand cold emailing can get you booked as a speaker. But how many emails did you send last week?
Or did you distract yourself by working on your book that you’ve been ‘writing’ for a year?
You might understand that spending money on advertising to build your list will help sell your programs. But how much did you spend last week? How many sales did you generate?
Or did you play around, create a couple of Instagram posts, maybe a video, and think that’s going to cut it? Read more about Why Consistent Action Matters
Guest post by Eric Graham
Editor’s Note: Eric Graham is a friend and I asked him for reprint rights to this article. It is the perfect followup to last week’s article on making an irresistible offer.
Want the formula for more sales? 💵
Here it is…
🧪 PV > PR = Sale
(Read on to find out what that means…)
🛩 As a pilot and aircraft owner, one of the most important responsibilities I have is managing and reducing the RISK for myself and my passengers.
The same principles apply in business and marketing…
One of the biggest barriers selling more of your products and services is the RISK involved on the part of your buyer.
Think about it…
Particularly if this is their first purchase from you…
Giving their credit card information and hard-earned money to a person or company they have never done business with before is a risky proposition in their mind.
They come into the transaction with an inherent level of mistrust, fear, and skepticism.
And the higher the price of your product or service, the greater the level of perceived risk in your potential buyer’s mind.
This is why $7 “Trip Wire” (personally dislike that term) or “Free Plus Shipping” offers are so popular at the front end of many funnels.
The low price point reduces the perceived risk in the minds of your buyers.
They say to themselves, “If I get ripped-off, so what? It’s only $7!”
The perceived value outweighs the perceived risk.Your prospects WILL NOT BUY until the Perceived Value (PV) outweighs the Perceived Risk (PR). Click To Tweet
In fact, your prospects WILL NOT BUY until the “Perceived Value” (PV) outweighs the “Perceived Risk” (PR).
It is a simple and reliable formula.
PV > PR = Sale
PV < PR = No Sale
It is predictable and binary.
And it works EVERY TIME!
As long as the perceived risk of taking you up on your offer is lower than the perceived value, they will buy. Period.
And it’s often NOT the loss of the money that is the true “risk” in the transaction.
For many, if not most, prospects…
It is the risk of looking or feeling stupid that is the REAL psychological risk in most offers.
Nobody wants to feel or look stupid…
(That’s a big reason why “IQ Test Offers” are so powerful!)
Money can be replaced…
Loss of STATUS (or self-confidence) on the other hand, is a MUCH bigger “cost” than the loss of a little (or even a lot) of cash.
So, with this in mind, what can we as marketers do to reduce or reverse the perceived (and actual) risk in the offers we make?
There are 2 main ways we can do this… Read more about Want To Sell More? Reverse The Risk!
Guest post by Terri Levine
You, like me, have a website and you want to have more sales, right? In this article, I will show you exactly how I have done this and doubled my on-line sales and also grew my database by over 19,000 people. Not only has this worked for me, but this system has also helped my client family members grow their incomes and their audiences, too.
Invest In Marketing – Not Advertising
I want you to shift your mindset from advertising to marketing. You must be willing to pay for marketing and shift from thinking everything today is free. I know that in the world of internet marketing everyone wants free traffic and I also know that it is a false economy. I am about to give you a simple system that works if you are willing to invest a little bit of money in marketing.
You will only be paying for results, not for advertising with this very simple plan. What I am about to reveal will bring a lot of business to your website and help you market the right way and put more income in your pocket. Are you ready?
The Irresistible Offer
One of the basic precepts of marketing is that anything worth marketing starts with an irresistible offer which causes people to stop and get excited and then grab the offer. Unless you begin with an offer that is irresistible why would people get excited about your website and products and services you have for sale? Most people’s websites don’t provide offers like this and many don’t give people something away that people value. Then they wonder why people aren’t opting in and sales aren’t being made.
Let’s create your irresistible offer right now. I want you to think of something you can give away to website visitors that costs you no more than $5.00.
Let me give you a few examples from my own clients who I consult with and how they have used this process to make a lot more income.
One of my clients helps authors sell more books with her consulting services. On her website, she offers a done for you video promotion for your book for free when you opt-in. Instead of her doing this done-for-you service which would take her time, she went over to Fivver and hired someone to create these videos for each opt-in she gets. She pays the contractor at Fivver only $5,00 per video. Keep in mind what I said earlier, you are going to be investing money in results not advertising. Instead of budgeting for ads, my client is spending the money on actually delivering a valuable done for you service.
Prior to working with this client was investing in pay per click ads. I told her to stop the pay per click ads and switch to this idea. Instead of putting money into ads she is now paying someone to create something her exact target audience wants and needs. The cost of each video is $5.00 and she was paying more than $5.00 per lead on ads.
The results? When these videos are delivered people say, “wow” and are excited to find out more about working with her.
Now, if you aren’t a consultant or in a service business, this still works. Read more about How I Doubled My On-Line Sales – Revealed
Over the years I’ve helped hundreds of companies with their online sales. Some websites struggle to get one sale per month, while others receive multiple orders every hour of every day. What’s the difference? Marketing. Specifically, marketing that drives traffic to your website, followed up by marketing that converts visitors into customers.
According to Neil Patel, less than 25% of ALL websites ever receive ANY traffic. I’m not sure where he got those numbers, but I recently reviewed a website for a potential client and what I discovered was true of about 75% of all the websites that I look at, so I suspect his numbers are accurate. Because I see these same issues in so many websites, I decided to post my reply to this company in this article. Here is my response:
At first glance, your website appears to be clean and professional looking. It is using a modern and robust content management system. You have Google Analytics installed, which is recommended. Technically, there is nothing wrong with your site. So why isn’t it performing? Let me explain.
It appears as if there are 38 products listed on your site. All products have good quality, high resolution photos that looks like they were professional shot. They are all consistent and all have white cutout backgrounds so the product appears to float on the page. These photos are great for the primary product photos, however you would probably get more sales conversions if you added some secondary photos and videos of the product “in-context” – that is action shots of how the product is actually used. Multiple images of your product, and even videos of your product being used should be considered the norm.
You need testimonials and reviews on your website. This is huge. Social proof is one of the main selling points for anyone buying online and you can greatly ease their mind by having testimonials and reviews on each and every page of your website.
Make it easy for someone to do business with you. Your phone number is on the contact page, but we recommend adding it to the header and/or footer of every page.
The single biggest problem you have with your website is that no one can find it (your site is not listed on alexa.com, which means it gets very little traffic). An Alexa rank by itself may not indicate sales volume, but it does show relative traffic volume over time. For example, the number one site on the internet (Alexa rank of 1) is Google. The number 2 site (Alexa rank of 2) is YouTube. Facebook is number 3. Alexa ranks approximately 28 million websites. For reference purposes, WebStoresLtd.com sits at 132,259 (21,303 in the United States). Your site does not make it into the top 28,000,000 meaning you do not get enough traffic to show up.
I did not write this. It came in an email from TheHOTH. But the message is so strong and on target that I have to share it on this blog. a very savvy marketer asked an Inc 5000 recipient on how to grow his business:
My #1 piece of SEO advice to double your business
“If I hired you and paid you $2 million dollars to come into my business and run marketing, what would you do?”
I told him the first thing that I would do is take an inventory of all the questions, misconceptions, doubts, & fears that customers have before they buy.
All the stuff they need answers to before they buy.
All the stuff that is preventing them from buying.
All the stuff they ask you on the phone before they sign up.
Then take all those answers that you have in your head, write them down and put them…
…ON YOUR BLOG.Take all those answers that you have in your head, write them down and put them......ON YOUR BLOG. Click To Tweet
Now, instead of you explaining these things every single time, your potential buyers can find them when they search online.
They’ll find your articles, get answers, start trusting you as the authority and click over to your sales page.
This is inbound marketing & SEO at it’s finest…
…and that is the core of how you can become one of the fastest-growing companies in the US.
As an Inc. 500 myself (not just the 5000) I could not agree more. Its why I write a new blog post every single week. And its why Read more about The BIG SECRET to SEO
There are a number of reasons why you might want to accept payments when a site visitor fills out a form. Service businesses charging for an appointment, reservations or tickets to an event such as a conference, or donations (even recurring donations!). For example, as you may know, I run a scout related website (CyberbaseTradingPost.com) where one of the main features is the ability to create and print custom certificates. After the certificate is created, I give people the opportunity to make a donation if they found it useful. Another site that one of my customers runs provides week-long retreats, complete with accomodations. When they make their reservations to attend one of these retreats, they must make a deposit to insure they are going to show up. Collecting payments along with the reservation is required. And of course if you have any type of subscription program, collecting recurring payments is a must. All of this can be done using a plugin called WPForms.
Here then are the steps necessary to create a form with payment options using WPForms.
Step 1: Create a Simple Order Form in WordPress
The first thing you’ll need to do is install and activate the WPForms plugin.
Next, go to WPForms » Add New to create a new form.
On the setup screen, name your form and select the Billing/Order form template.
Next, you’ll want to modify what items are available to order.
To do this, scroll down to the “Available Items” section in the preview screen on the right and click on it.
This will open up the “Field Options” in the left panel. Here you can rename the field, add or remove order items, and change the prices.
If you want to give people images to choose from when filling out your online order form, click on the Use image choices checkbox in the Form Editor.
When you do this, you’ll be able to upload images to go alongside your items, giving people a visual look at what they’re ordering.
Lastly, you can add additional fields to your order form by dragging them from the left hand side to the right hand side.
Click Save when you’re done.
Step 2: Configure Your Order Form Notifications
There are two settings to configure in your simple order form. The first is the Notifications setting. Notifications are a great way to send an email when your form is submitted.
You can send an email notification to yourself, which WPForms does automatically unless you disable form notifications. You can also send a notification to a member of your team by adding their email to the Send to Email Address field.
In addition, if you use smart tags, you can even send a form notification to a customer to let them know their order has been received.
Let’s take a look at how to set up one form notification that will be sent out to a customer after they submit an order form on your website.
Start by clicking on Read more about How to Create A Form with Payment Options [5 Easy Steps]
For the past few weeks I’ve been talking about ranking on Google using YouTube videos. This is critical for your business because, according to Neil Patel, less than 25% of ALL websites are ever visited by ANYONE! Getting found for your chosen keywords is vital to your ability to do business online. One of the things I’ve talked about is to use your keywords in the title, description, tags, and even in your audio script. But how exactly do you select the keywords that you wish to rank for? That is the topic of today’s post.Less than 25% of ALL websites are ever visited by ANYONE! -Neil Patel Click To Tweet
For example, if you are looking for light bulbs, you would enter “light bulbs” into the search engine. Of course, that isn’t very descriptive, and you are going to get millions of results for something that generic. Ranking for a generic term like light bulbs is not only difficult, but expensive. and worse, the probability of someone buying a light bulb from you after searching on those words is highly unlikely. If we get a little more specific, like “LED light bulbs”, we are still going to get thousands of web sites returned to us, and again, it would be both difficult and expensive to rank for these words. The more descriptive you can be with your keywords, the more likely it is that someone will find your site and actually do business with you.The more descriptive you can be with your keywords, the more likely it is that someone will find your site and actually do business with you. Click To Tweet
This is what is termed as long tail keywords. The good news is that long tail keywords comprise 70% of all searches performed online. So, if someone is searching for “Where can I buy long-lasting dimmable LED light bulbs for my kitchen in Parker, Colorado?” and you have a page on your website that specifically is optimized for long-lasting dimmable LED light bulbs for your kitchen, and you are located in Parker, CO, well, you will probably get found when that search is created, and that person will probably buy from you. When you create a YouTube video addressing those same keywords, and link that video back to that page on your website, you simply become the best answer on the internet for that person’s needs.
Of course, there are far fewer people asking that specific question, but for the ones that are, you are the solution. Long tail keywords contain a keyphrase (generally three or four words) highly specific to what you are selling. This helps you to find highly targeted customers looking to buy exactly what you’re selling. This makes long tail keywords immensely useful for PPC and SEO and they always outperform generic keywords in terms of conversion rates. In fact, long tail keywords convert 2.5 times more frequently than short tail keywords. Back to the question, how do you determine the best keywords to use? It used to be fairly simple to do this, as Read more about Choosing Keywords Wisely
Last week’s blog post talked about how to rank on Google in 30 seconds using YouTube videos and utilizing the title, description, and tag fields to include your keywords. but what about actually making the video to upload in the first place? What are some of the best practices, especially if you are selling a product online? This week I’m going to layout for you exactly how to craft your script for maximum views and better yet, conversions (sales).
It used to be that the video itself didn’t really matter for SEO purposes, the only thing that mattered was the title, description, and tags being used. That is no longer the case. YouTube uses voice to text recognition software and cannot only determine if you are using copyrighted music illegally, but can also determine what you are saying. In fact, it uses this technology to close captioning, so your script is highly important. Yes, you will want to use your keywords correctly in your script too. YouTube can also determine what images/video clips are in your video, much like Google’s image search can determine similar images to what you are searching for (remember, YouTube is owned by Google), so again, don’t use copyrighted images or your video could be banned (or worse).When creating a product video, you do not just want to hold up a product and talk about what it does. Rather, you want to tell a story that engages your viewer. Click To Tweet
When creating a product video, you do not just want to hold up a product and talk about what it does. Rather, you want to tell a story that engages your viewer. You may want to show the product in action – by demonstrating how it is actually used. But remember, this is essentially a commercial that we are talking about, not a training video or tech support tutorial (that’s a different, but equally valuable type of video for a different purpose). What we want to create for this blog is a 1 to 2 minute product video for the primary purpose of search engine placement and driving traffic to your site so the viewer can buy the product. That means that you will want to also embed the finished video on the product page.
The number one question that any web designer gets asked is “How can I get listed on page 1 of Google?” While there are no 100% guarantees, the method I’m going to describe in this post will likely land you in that coveted spot, especially for geographically based searches. We have proven this method over and over again and it works, without paying huge sums of money or waiting months to get ranked. Doing this involves the use of YouTube (a Google owned property). Here’s why this works:
80% of all internet content consumed today is Video. People spend 88% more time on a website with video, and 72% of visitors prefer video. Companies that create video content earn 41% more traffic from search engines results than those who don’t. Adding a video to a landing page can increase conversion rates by 80%.Only 9% of all businesses actually are using YouTube. Click To Tweet
Yet, only 9% of all businesses actually are using YouTube. Did you hear what I just said? Only 9% of businesses are actually using YouTube! YouTube is the number 2 search engine and the 3rd most popular website in the world. If you utilize YouTube properly, you can get to the top of Google. These are the steps to follow… Read more about How to Rank on Page 1 of Google in less than 30 Seconds
Guest post by Andriana Moskovska
Modern consumers demand transparency and authenticity, which has paved the way for the growth of influencer marketing as an industry. According to statistics compiled by the team at SmallBizGenius, 2018 saw businesses receiving a 520% return on investment after implementing a strategic influencer marketing campaign.
As evidenced by the 49% of consumers who rely on influencers’ recommendations before deciding to buy a product, it’s no longer a question of whether this tactic is effective or not; it’s a question of how you can incorporate influencer marketing into your current strategy and yield the desired results.
Before you launch your influencer campaign, take a quick look at some of this year’s trends to keep your marketing efforts up-to-date.
More Marketers Are Choosing To Collaborate with Micro- & Nano-influencers
Micro-influencers have 1,000 to 100,000 followers, while nano-influencers have between 1,000 and 10,000. These types of influencers have a fewer follower count than celebrities and macro-influencers but generate higher engagement rate.
The genuine interaction between these influencers and their network of followers increases their authenticity and trustworthiness factor, which is why many brands looking to generate organic reach and engagement are placing their bets on these types of influencers.
Instagram is Still the Preferred Platform for Influencers
Marketers around the globe spent over $5 billion on influencer campaigns on this platform. With over 1 billion active users, Instagram’s popularity as an influencer marketing channel isn’t going to die down anytime soon.
In addition to the massive number of users, the communities on Instagram, which are mostly made up of members of the younger demographic, make it easy for influencers to interact, share their skills and expertise, and grow their network.
Influencer Marketers’ Primary Challenge is Spotting Fake Followers
Fraudulent accounts with fake followers posing as influencers are deceiving marketers into collaborating with them. Although various methods to combat this type of fraud have been released, they remain prevalent across many digital platforms.
Make it a priority to check the authenticity of the potential influencer before reaching out for a collaboration. There are plenty of tools readily available which allow marketers to check if the account is using bots or purchasing followers or fake engagement.
The Use of ROI Metrics
The end goals of influencer marketers are mostly focused on increasing brand awareness and customer loyalty. Although influencer marketing is effective in helping brands drive high levels of engagement and expand their reach, calculating the return on investment is still a daunting task for many marketers.
Some of the ways to track the effectiveness of a campaign are Read more about 2019 Influencer Marketing Trends You Shouldn’t Ignore