You need a comprehensive system to get people to return to your site over and over again. And once they are there, you need to engage with them and establish a relationship with your customers so they will feel comfortable making a purchase from you.
Targeted ads that are specific for your ideal customer is one way to get new traffic to your site. And once they are on your site, identifying those indivoduals so you can continue to market to them through a re-targeting advertising campaign can maximize your advertising dollar.
Custom landing pages that explain why someone should do business with you that are closely tied to your digital advertising is a must of you want to convert more visitors into customers.
Long-time customers and followers of my marketing know that I have always advocated that “if you do all of your other marketing right, the search engines will take care of themselves.” Still, there is something very alluring about SEO (search enginge optimization) and getting listed on page one of Google. This seems to be the Holy Grail of internet marketing. In the recent survey I conducted, it continued to be the most requested item that people wanted to know about. SEO is much like dieting – most people just want to take a magic pill to lose weight, but for it to be really effective, you have to put in the work.
SEO is much like dieting - most people just want to take a magic pill to lose weight, but for it to be really effective, you have to put in the work. Click To Tweet
How can you get to the coveted number one spot on Google?
The dream of every business owner is to get their website listed on page one of Google. In order to do this, you must understand a few things about website traffic. The first is that almost 52 percent of all traffic to a website comes from bots – electronic spiders that are crawling your site either for the purpose of indexing your pages or trying to hack into the site. Clearly, security and optimizing your page for the bots to understand your site (and thus list you on page one for a specific term) are critical. The second thing to understand is that Google doesn’t just index your website, but it indexes individual pages within your website (that is why the bots are crawling your site). Your goal should be Read more about Page 1 of Google
Last week, I showed you how you can use YouTube to rank your pages on Google. This is a technique that I highly recommend. But there is a downside – you don’t own your content that you post to YouTube. That’s right, many companies are discovering that their YouTube channel is not their asset, but YouTube’s. In fact, I had a friend that was recently banned from YouTube. He was posting content that YouTube deemed to be too similar, with the direct intention of “driving people away from YouTube and onto another website,” so they banned him from posting. The amazing this was, he was providing valuable content – it was not spam. He appealled his case to YouTube and was denied.
The technique I described in last week’s article of course is meant to do exactly that: create similar videos all with the intent of driving traffic to your website. What this means is that it coudlget you banned from YouTube. So should you still do this? The answer of course is yes, but you may need to do it slowly so as to not raise any red flags with YouTube’s AI (artificial intelligence) bots. But remember, you don’t own your YouTube channel and therefore, you cannot rely on it for hosting important content.
This goes for all social media, podcasts, websites and any place you put content on. When you don’t own the asset, you can’t call the shots, and any income stream derived from those places that you have content on could at anytime pull the plug without warning and kill your livelihood. If you want to control your own content you need your own platform. That is why…
One of the first things Google looks at in a search is if the search term matches the URL you are looking for. If you are searching for “Gregs Gourmet Goodies”, Google looks to see if there is a domain name names “GregsGourmetGoodies.com”. But, unless you are a recognized brand, most people are not searching for your business name. They are looking for what you have to offer, such as “gourmet cheese dip.” Of course, you might be able to buy the domain name, “gourmetcheesedip.cooking” or gourmetcheesedip.party”, and you could do this for every one of your products, and then re-direct that new domain name to the page on your website where you sell gourmet cheese dip. this helps, especially because Google actually indexes every single page, not just your home page.
The next thing most small businesses worry about is whether or not their page is optimized for search engines, in part because there are SEO companies out there scaring them into buying their services. What these companies typically do is look at what is called on-site factors, and they make sure that your page titles, contain the search term you are trying to rank for and that you use that search term in the content of the page. For example, if we are trying to rank for the search term, “gourmet cheese dip” we would title our page “Gourmet Cheese Dip”, we would include “Gourmet Cheese Dip” in the heading tags, and we would write our copy to include that keyword phrase multiple times in the description, such as “Greg’s Gourmet Goodies offers the best packaged gourmet cheese dip available anywhere. using our gourmet cheese dip, you can mix this with your favourite cream cheese and create the most delicious gourmet cheese dip anywhere. Your guests will still be talking about the great gourmet cheese dip you served them for days. so if you are looking for the finest gourmet cheese dip, look no further than Greg’s Gourmet Goodies.”
But here’s the thing: there are 19,000,000 results returned by Google for “gourmet cheese dip”. The likelihood of you being listed on page 1 of Google is 1 in 1.9 billion, even if you do the on-site optimization I just talked about. Plus, your cheese dip mix is only one of about a hundred products you offer. There has to be a better way. And there is… Read more about The problem with SEO (and what to do about it)
I messed up. Each week, I write a blog post, which becomes the basis of my newsletter. The newsletter is generated automatically, assuming I check the category box “newsletter.” Last week I forgot to check that box, so the newsletter didn’t go out. I also updated my email program, which meant you didn’t hear from me, so I’m trying again. In case you missed it, here is the link:
That blog post was all about the most recent top podcast episodes I’ve done. This week, I could easily add another: my interview with Mitch Russo, the past CEO of Tony Robbins. Check that one out here: 20 Minutes of Influence
What does this have to do with Instagram? Simple – I did post this to Instagram, as I do daily. Instagram has become the social media platform of choice for influencer marketing. While well established (and owned by Facebook), growing a following for your business on Instagram is perhaps easier than other social media platforms. The reason is people follow hashtags, and Instagram is the master of hastags. You can include up to 30 hastags with each post. A hashtag is simply the # symbol, followed by a word or phrase (as a single word). For example, #influencerbusiness.
When building your Instagram account, is is a good idea to Read more about Using Instagram to Grow Your Business
Earlier this year I started a pocast called “20 Minutes of Influence.” The idea was simple: engage with other industry experts, online influencers, and social media rockstars to bring you actionable information. The results have been incredible. I’ve already produced over 20 episodes and have had some amazing guests. You can check them all out at 20minutesofinfluence.com, but I wanted to highlight a few of these and really recommend that you listen to these great ideas on how you can get others to market and sell on your behalf.
- Phil Chang – Connecting Brands & Influencers
- Kevin Knebl – Social Media Mastery
- Angel Tuccy & Eric Reamer – It’s Who Knows You!
- Michelle Hoglan – Reputation Management – How rating and reviews affect influencer marketing
And this week, I’m featuring Anthony Prichard as we discuss the importance of videos.
If these are the only episodes you listen to, it will take less than 2 hours combined and be well worth your time. Read more about Top Podcasts
In a recent podcast interview, I discussed with my guest, Michelle Hoglan, about the importance of reviews. You can find this episode at https://gregjameson.com/michelle-hoglan/. (While your there, hop on over to iTunes and leave a review!) As business owners, we’d all like to get a ton of positive reviews, whether it be on Google, Facebook, Yelp, our own websites, or any number of othwer places where customers might be looking to see if they should do business with us.
I was recently asked to create a “leave-behind” for a service company, where the customer could write a review on Google. As it turns out, this process isn’t intutitve, so I thought I’d lay out the instructions for some of the more popular places to leave reviews. Let’s start with Google, where we want to create a direct link, rather than making our customers follow multiple steps when we ask them to review us.
To create a link, you’ll need to get the Place ID for your business. To get your Place ID:
- Go to the PlaceID Lookup Tool.
- Enter your business name in the “Enter a location” field at the top of the map.
- Click your business name in the list that appears.
- Your Place ID will appear on the map, beneath your business name.
Add your Place ID to the following URL to create your link:
Using the example above, the URL with the Place ID added would be:
You can now use this link to leave a review, or shorten it with a URL shortnerlike bit.ly. For example:
If you like the content I provide each week on this blog, please go ahead and follow the link above and leave me a positive review!
Another place you want your customers to leave reviews is on Read more about Getting 5 Star Reviews
Having been in the ecommerce business for a couple of decades, I still have clients ask me why they are not selling more online. Most people mistakingly believe that once they put up a website that they can sit back and watch the orders roll in. Nothing could be further from the truth – your work is just getting started! Now you have to let people know that your site exists. You need to get everyone you know to share your site, leave reviews, and start talking about it. Getting others to promote your website is not just what my book, The Influencer Effect is all about, it is CRITICAL for the success of your website. You’ll notice for example that I’ve been promoting other products and websites as part of being an influencer. Here is an example:
As a part of Jeff Walker’s Product Launch Team, I’ve got a real cool freebie for you…
Jeff just released his Product Launch Blueprint… it’s a downloadable, 18-page PDF, plus a full-length training video that walks you through the Blueprint step-by-step.
Go and grab it right now here: http://bit.ly/PLF3PDF
This is part of his larger Product Launch Workshop series but this is seriously the best section of his whole training so if you do nothing else, grab this pdf and print it out.
OK, back to what online shoppers want from your website, here is a simple infographic that explains some of the more important features of an ecommerce website. Read more about The 5 core elements online shoppers value most
Several years ago, facebookhad the ability for your business fan page to act and behave like a website. You could actually show different content to people who had liked your page than to those who didn’t. You could create dirrent pages that brought up different “apps”, such as signing up for your emails. Then they took it all away, making every page look just like every other page. You had to conform. resistance was futile.
Some apps, especially ecommerce apps, allowed you to still build other pages into your page. For example, you can shop directly inside of Facebook at the Cyberbase Tradng Post page (https://www.facebook.com/CyberbaseTradingPost/app/251458316228/). And, with a little persistence, you can add new “tabs” to you your page. But what if you could actually make your Facebook Fan Page be a website? Now since more people are on Facebook than on your current website, that would be cool.
There is a Facebook-approved app that will allow you to do exactly that. It’s called 22Social and they create what they call “Promo Pages”. Here is an example:
Notice that the menu selections (tabs) on the left can contain whatever items you want. The page itself doesn’t look like your typical Facebook page. Read more about Turn Your Facebook Page Into a Website!
This is an invitation to watch a great video series. As you may know, I’m the author of the book the Influencer Effect.
This is coming from my colleague, Jeff Walker. I’m a member of his fantastic Launch Club. Jeff uses many of the methods I encourage in my book (in fact, I reference him in the book). If you want to learn how to get others to market and sell on your behalf, you should really check this out.
Every year or so, Jeff Walker releases a free Launch Workshop (complete with training videos and PDF downloads)… and it’s always a complete marketing education all by itself.
Jeff usually does it as part of the warm-up for his next Product Launch Formula class, but whatever the reason… it’s always a really good idea to register for his training – because it’s just that good.
AND the price is right… it won’t cost you anything (other than your email address).
His first training video will completely change the way you do your marketing… go check it out:
Being interviewed on a radio show or podcast can be great for your business. While podcasts have been around for a long time now, they are continuing to become more and more popular. Smart phone apps, podcast directories like iTunes, IHeartRadio, and TuneIn, as well as cars with built-in podcast capabilities are contributing to the rise of podcast consumption. So how do you get interviewed, and when you do land a spot on a podcast, what can you do to insure that your message is heard?
Over the past year I’ve been on at least one podcast or radio show each month (you can check them out at https://gregjameson.com/speaking/interviews-podcasts-and-guest-webinars/). This year I started my own podcast as well, where I get to interview others (https://gregjameson.com/podcast-2/). Here is what I’ve discovered and how you can gain this type of expsoure for your business.