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Recent Articles
Preparing Images for Your Ecommerce Shopping Cart
We all know that good quality images help to sell a product. But how do you go about getting images that are consistent and make your site look professional. Having built numerous ecommerce websites, I’ve discovered a few things that I’d like to share. First, you should be aware that multiple images are better than a single image. I recommend having at least one image of just the product, on a cut-out white background, that is used as the primary image. All of your primary images should be the exact same dimensions (800×800 pixels is a good size for most computer screens). Keeping both the height and width the same (a square image) insures that your images will line up properly on a page, which is much better than the amateur looking sites that have some horizontal and some vertical images. You can (and should) have secondary images, showing the product in context. Those secondary images can have a different aspect ratio, as they are not displayed on category pages, so it doesn’t matter if they are vertical or horizontal. Here’s how you create quality images for your ecommerce website. Read more about Preparing Images for Your Ecommerce Shopping Cart
Google Mandates Secure Sites – HTTPS
It used to be that websites that were not taking payments online did not need an SSL certificate. After all, you weren’t transferring any confidential information, you were simply displaying text and graphics to your visitors. If you had an online store, you were strongly encouraged to use SSL to keep your customer’s data safe. But given the world we live in, this has changed. According to Google, ALL websites, even if you are not collecting any information, must be secured.
By the end of this month, October 2017, Google has officially broadcasted, that websites using SSL certificates, would gain boosts in Google rankings to make small steps to keep everyone safe on the web. Google will not only penalize you for not having a secure site, it will soon publicly shame your credibility and label your site as unsecure. Some browsers, notably Firefox and Chrome (in incognito mode) are already doing this when displaying a login form. Google will make a much bigger deal about those sites without SSL. A red caution warning “Not Secure” will display next to the URL in Google Chrome browsers. What does this mean to you? It means it is time to add an SSL certificate to your website if you don’t already have one.
How can I tell I am visiting a site with SSL?
First of all, you can tell by your browser. It will display the site URL as https://www.sitedomain.com. Secondly, there is usually an icon or symbol in place (often in color green) such as a padlock that provides a safety signal. Often, clicking on that icon will reveal information about the type of SSL that in place for further verification.
What is SSL?
Secure Socket Layer (SSL) is a security protocol that offers a degree of insurance and protection against hacks and malicious intrusion. Technically, SSL provides encryption of customer data. Browsers see the SSL Certificate and secure URL structure to interpret that a website is “safe” and provide a degree of comfort to site visitors. SSL is especially beneficial for first-time visits to an unknown site. Site visitors can have a degree of confidence that Read more about Google Mandates Secure Sites – HTTPS
Why and How to Publish a Book
Since the release of my latest book, I’ve been asked numerous times about how to get a book published. It’s no secret that having a book makes you an authority on your subject matter. In fact, the word author is contained within the word authority. Both words are derived from the latin word, Auctoritas. In ancient Rome, Auctoritas referred to the general level of prestige a person had in Roman society, and, as a consequence, his clout, influence, and ability to rally support around his will. Today, the #1 authority builder (no matter what niche you are in) is to have a book. Having a book is almost a prerequisite for being a public speaker (another powerful authority builder).
The reason for being an author and a public speaker is not to make that your career. Very few authors and speakers make a living through their writing and speaking. but lots of people greatly expand their business because they are an author. Quite simply, a book is the best business card you can have. Imagine that you are selling swimming pools. You hand your prospective customer a book about “10 things to be aware of when hiring a swimming pool contractor.” You are the author. You tell them that regardless of who they decide to hire, you believe that this is information they will probably find useful. Guess which pool contractor is likely to get the job?
Having a book used to just be a “pipe dream” for most people and something that everyone wanted to do “one day”. But now there are countless ways of getting a book of your own. I am not going to talk about traditional publishing, as that is unlikely for most people simply looking to establish credibility and becoming recognized as an expert in their field. Here are the publishing methods that I will talk about:
- Vanity publishers
- Publishing through Create Space
- Being your own publisher
I have used all of these methods (as well as traditional publishing). This is what I recommend: Read more about Why and How to Publish a Book
The Importance of Live Events
In my book, The Influencer Effect, I devote an entire chapter to the importance of live events. Regus McKenna, Apple’s first marketing guru, states, “It’s ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.” This is so true. I personally attend at least 3 live events each week. Why? Because that is how you get to know people. Communicating via social media, email, and even video conferencing or the phone is not a substitute for seeing someone in person. Once you meet someone, you start to establish a bond with them.
This weekend I have the opportunity to speak at a live event called Stern Storming Live 2! It will be September 23rd, 24th and 25th
at the Hilton Double Tree Suites, Greenwood Village, CO. I get to share the stage with some amazing people. You can get your tickets by visiting http://sternstorminglive.com/. This is a 3 day workshop where you will learn the messages and storeis to drive your business forward. You are going to get a ton of great content. The event producer, Darrell Stern, will tell you that you need to come to this event because he has put together a great selection of speakers (he has). He will tell you that you need to attend because of the great topics that will be presented (and this is also true). But there is an even bigger and better reason why you should attend: the connections you will make.
I have never left an event where I didn’t make at least one new friend whom I’ve been able to remain connected with. This event promises this opportunity as well. So do I think you should come listen to my presentation? Absolutely! do I think you should buy my book afterwards? Of course! but more importantly, I just want you to come by and introduce yourself. Say Hi. Grab a selfie and a hug! That’s how you Read more about The Importance of Live Events
Launch Party Recap
As promised last week, I am going to provide you with a brief recap of how the launch party went, along with the next steps.
First, let me be clear: anytime you release a significant new product of any kind, you need to do a proper launch party / announcement. It doesn’t have to be a book – it can (and should) be any product. If you need motivation for doing this, please take a look at how Steve Jobs always launched a product. Here is just one example: https://www.youtube.com/watch?v=2B-XwPjn9YY.
My book launch party was a huge success. During the first week of the launch I hit the #1 Amazon best-seller status in two different categories: web marketing and ecommerce professional. We had over 65 people attend the launch event. Perhaps most importantly, everyone had a great time and met lots of new contacts.
The hosts for my event were Angel Tuccy and Eric Reamer of the Experience Pros radio show. In addition to having a live event, we also broadcast the presentations using Facebook Live. Once again, I asked for product reviews on Amazon (and I am still in need of these, so please post your review at: http://amzn.to/2vF516y.
After the party, Read more about Launch Party Recap
Keeping the Momentum Going
As the third post in this series of how to launch a product, it is important to understand that you have to keep the momentum going. Don’t stop just as you have things moving! Here’s a recap of what I’ve discussed so far and the initial results:
- We talked about thunderclap and getting others to help promote your launch.
- We discussed getting reviews and endorsements.
The results as far as my new book, The Influencer Effect (http://amzn.to/2vF516y) have been incredible! We reached over 2.1 million people on the Thunderclap cmapaign. I’ve had people posting photos of themeselves with the book all over social media. One person even interviewed me (you can watch the video here: https://www.youtube.com/watch?v=7xeYg2Rblnk). Another colleague ran a contest where he gave away 2 copies of the ebook and set an expiration for 2 hours into the future. People kept asking to be included for up to 2 days afterwards, and he pointed them to Amazon where they could get the book for just 0.99. Because of all this excitement, the book made it to number 1 on Amazon! That’s a pretty good start to a product launch, so now is not the time to let up.
This week, I’m going to host a book launch party – if you are in Denver, plese join us on Thursday evening (https://www.facebook.com/events/2039265059634659). If you can’t join us in person, then catch us on the Facebook Live video: https://www.facebook.com/g.w.jameson/videos/10207343169216734
Here is what you do next to keep the momentum of your product launch going.
Getting Reviews and Endorsements
This is the next part of my launch series, where I am documenting what I am doing with my book launch so that you can apply these techniques to your own product launches. today, I’m going to discuss getting productreviews and endorsements. For my book, “The Influencer Effect“, I’ve been blessed with a number of great endorsements, even before the book launch. People who are very big names in internet marketing have written me positive endorsements which I have been able to included in the “advanced praise” section of the book. You might be asking, “How did you do that?” The simple truth is, I asked them. Now you might ask these same people, and they would turn you down because I have a personal relationship with them. I know everyone of them. .I have been to their events. I have shared the stage with them. that makes it easier to ask, and know that you will get a positive response.
Most of you reading this post however are not in internet marketing, your business is selling physical goods or services. you simply use internet marketing to promote your business. Here’s the thing: if you are a doctor, get other doctors to endorse you. If you are an accountant, get someone from the IRS or the Social Security Administration to endorse you. Get your customers to endorse you. Never make it about yourself – even the people who contributed to the book did so not only because they are friends, but because they get additional exposure for their businesses. Build a relationship with people, then ask them if you can promote them with your new product. Always remember to Read more about Getting Reviews and Endorsements
How can I help you?
I get it – you really don’t care that I’m launching a new product. Why should you? You want to know how I can help you. That is what today’s article is all about. It is also what my new book, The Influencer Effect, is also about. So, let me describe for you how I am launching my new book, and how you can apply these same techniques to your product launches.
I recently had a friend post this about me on social media: “My brilliant friend Greg Jameson is launching his new book. If you’ve ever thought about writing a book or are in the process yourself, connect with Greg and watch him weave his marketing magic and learn from the master. Most importantly, jump onto his Thunderclap platform and watch how it’s done. And of course, when the book comes out, grab it, read it, put it into action. This guy is scary smart when it comes to online marketing. Live. Learn. Prosper!”
Wow! Now I have to live up to that.
Here’s the link to the Thunderclap he is referring to: http://thndr.me/KL0maN
Of course, what I have to share with you is not really about launching a new book, but about launching your new products, whether it be a t-shirt with a new saying on it, a new flavor of jam, or a gadget you invented. I’ve decided to document my entire product launch and share it with you so you can apply this to your business.
The first thing you must understand when launching a new product is that it is not about the product. And It’s not about you. It’s about how you and your product can help someone else. I have to remind myself about that frequently. I’ve asked a lot of people to help me with my new book, and most of them have said yes. But the reason most people help you is either because you’ve done something for them, or you are going to do something for them. This might be
Are you afraid of Facebook?
I recently had a friend explain that she had been with another person in a public place, when they spotted someone they thought they knew. They weren’t sure, but they said, “I think his name is Bill.” Within an hour, Facebook posted on her timeline, “people you may know,” and Bill’s profile was displayed! Needless to say, she got a little freaked out.
I made a joke to her that if both her and Bill had their cell phones with them and had the Facebook app installed, well, duh! Of course Facebook knew they were at the same place, just like Facebook tracks you when you enter a business and that business is advertising of Facebook. Of course, this is not a joke if your priviacy rights are being violated.
Facebook doesn’t deny that it is listening to your conversations, but claims it is not being used for advertising, just for helping you get the kind of content you want. Yikes! You can turn this feature off, as described in this article: http://bgr.com/2016/06/01/facebook-listening-iphone-android/
Facebook of course is constantly working on new applications to “make your life easier.” One of those is artificial intelligence (AI). Recently Facebook had to unplug two AI’s that decided englishwas an ineffcient and illogical way of communicating and developed their own language. You can view that article here: https://www.techspot.com/news/70359-facebook-shuts-down-ai-system-after-invents-own.html
Amazon and Google have long been reading our searches and helpfully suggesting products we might like to buy. This type of advertising was made famous in the 2002 movie, Minority Report, and today we are starting to see this in advertising, including Facebook ads and retargeting ads.
Does this make you nervous about the future or excited for just what technology can do for you? Are you a business owner that employs digital ads?
Quick Announcement and a Favor
I am super excited to announce the launch of my new book, The Influencer Effect. People who have read the book have stated that this is something special and perhaps the most significant business marketing book of the year. But I need your help. Would you please do me a favor by helping with the launch process? All you have to do is join my thunderclap campaign by going to:
https://www.thunderclap.it/projects/60033-the-influencer-effect
and signing up. It takes less than 1 minute, but I need to get at least 100 supporters to make this work.
Thanks, I really appreciate it!