Converting Visitors into Customers

Search Engine Optimization or SEO is the big buzzword in Internet marketing, but getting people to visit your website is only half the battle. The other equally important factor, is getting people to buy from you once they are on your site. This is known as Conversion...

Currency of the Web

Many people talk about “hits” on a webpage. A hit is simply any file download. A hit can be a page of text, an inline graphic, or a downloadable movie or sound file. Thus, if you have a page with 100 pictures on it, a person coming to that page will generate 11 hits....

A Worthy Competitor

Some people refer to me as a pioneer in the computer industry. After all, I purchased a computer from Dell when Michael Dell was still assembling them in his dorm room (back then it was called PCs Limited). I wrote a software program for landscape architects called...

YouTube Offers Retailers Tremendous Power

Last week we talked about creating your own commercials. Once you’ve created a commercial however, you somehow need to reach the masses on the Internet. The best place to start is YouTube.Social networking is immensely popular. Facebook, MySpace and Twitter do...

Create Your Own Commercials

If your store has paid for a print display ad in the local newspaper, you may know how ineffective marketing without spoken word or visual imagery can be. Radio and television marketing may be too pricey for your shop’s budget, but there is another...