Using How-To Articles on Your Website

People use the Internet to find information. If your site doesn’t provide the information they are looking for, they will go somewhere else. You need to give your visitors as much information about your products as you can. Generally speaking, more is better. One way...

FAQ’s or Frequently Asked Questions

Many websites have a page for FAQs. As someone who advocates giving visitors enough information on your website to allow them to make informed buying decisions without having to get information elsewhere, you might think that I am all for FAQ pages. In fact, my...

Sell the Sizzle, not the Steak

Last week we discussed how providing a substantial amount of information about your products can help increase sales. Here are two more examples. The first involves a company that asked me to do a review of their website. They were getting lots of traffic, but almost...