Using Facebook to Promote Your Business

Earlier this year, two important things happened. Social networking overtook email as the number one activity that people spend time on while using their computers. And Facebook started allowing businesses to create their own page. Let that sink in – if you aren’t...

Video on the Net

Do you remember the old advertising saying that Avis used, “We’re number 2 – we try harder?” Well guess what the number 2 search engine is after Google – it’s not Yahoo, Bing or Ask.com. The answer may surprise you – it’s YouTube. YouTube ranks only behind Google in...

The Customer is Not Always Right

The primary purpose of any business is to serve the needs of the customer. If you make your customers happy, the money will follow. But the customer isn’t always right. When a customer decides to start holding a company hostage, it is time to fire that customer....

Create a Living, Breathing Customer Database

Have you ever wondered why you get so many spam email messages? The simple answer is that email marketing works. While traditional direct mail (ie, junk mail) gets a 1 to 2% response rate, targeted email messages can have returns of 10-20% or even 50%. Studies suggest...