Asking for the order

eCommerce websites are supposed to sell products, not just take orders. Often, site owners don’t understand this key concept. As a result, the website looks as if it was designed with the understanding that the customer already knows what he or she wants to buy, and...

Is the Internet destroying small businesses?

Given that the Internet is no longer new and almost everyone uses it on a daily basis, it’s amazing how much misinformation there is out there. Buyer’s perceptions are significantly different than that of sellers. This fact became obvious to me at a recent party I...