What's in it for me?

I sell more in a day on my websites than many of my customers do in a month. After being in the ecommerce business for over a decade, I have figured out how the game works. Sadly though, most online store owners still don’t get it. It continues to amaze me that...

Inbound Marketing

The world of marketing has changed. Today, most of us have TV’s connected to a DVR so we can easily skip the commercials. When we are in the car listening to the radio, we change channels when an ad comes on. We no longer read newspapers and we throw away junk mail...

Eating your own cooking

This past year was tough on businesses. Many of our customers, both large and small, closed their doors. The internet was supposed to shield them from a down economy, and perhaps it did, but ultimately it wasn’t enough and some, even after decades of serving their...

Stuff Happens

You will experience a system failure sometime. As a computer professional, I know this and take the steps necessary to protect myself, but it still happened in December – twice!The first time was a failure of the Windows operating system. Being diligent, I had (most...