Why Unique Content is Important

Google’s  “farmer” algorithm has received a lot of attention  as it relates to SEO or Search Engine Optimization. Basically, Google changed it’s formula earlier this year so that websites that copied content from another website were no longer given as much...

Check the Can

I received this email today and it got me to thinking….I WAS BUYING FOOD THE OTHER DAY AT the grocery store.ON THE LABEL OF SOME PRODUCTS IT SAID ‘FROM  CHINA ‘.FOR EXAMPLE THE “OUR FAMILY” BRAND OF THE MANDARIN ORANGES SAYS RIGHT ON...

Disenchantment

In my last post, I talked about Guy Kawasaki’s new book on enchanting your customers. Today I’m going to talk about the opposite of that – pissing off your customers. This is something you do NOT want to do.Almost 3 weeks ago I had a water pipe break...

Enchanting Your Customers

I first became acquainted with Guy Kawasaki when he wrote “Selling the Dream” in 1992. I’ve been a fan ever since and have read many of his books. All contain great advice for business owners. But in approximately 1 week, Guy’s latest book...