Cyber Monday and beyond…

This weekend is the start of when most retail businesses make all of their money for the year.  Beginning with Thanksgiving until Christmas Eve, many stores will do the bulk of their annual sales. We have Black Friday, which has now begun the instant it turns Friday...

Advertising on YouTube

Recently a question was posed on a group I belong to about how to make a video about selling a product. The premise here is, how do you take a simple product that doesn’t require demonstration and create a commercial that is entertaining enough that people will...

Internet Marketing Paradigm

In the past 17 years of doing Internet marketing, I’ve seen lots of changes. I have often preached about how SEO or Search Engine Optimization, is the result of doing lots of other marketing efforts well, and the search engines reward you for doing this, rather...