Guest Post by Peter Brissette, Digital Marketing Dude
The first thing you need to do is make yourself “review friendly”. What does that mean?
It means that you change your mindset about you reviews if you haven’t already. It might sound something like this.
“Hi Mr Potential Customer. I am looking forward to your positive review after you come on board with us!”
The challenge comes in making it very easy for Mr Customer to leave you the review. It is not a good strategy to just let them go to the internet all willy nilly and expect them to 1. Leave a review at all and 2. Leave it in a place that matters most.
This is why you need a review funnel. A review funnel is the place you […]
Next Wednesday, a friend and colleague will be hosting a webinar on getting reviews and managing your online reputation. I have been to one of Peter’s live events where he describes what he will be presenting, as well as having taken a look at the software that he uses. This is a webinar you will want to watch – lots of great information that you can implement.
If you’ve read my book, “Amazon’s Dirty Little Secrets”, you are aware that getting other people to review your products is one of the key ways that Amazon gets others to market and sell and their behalf.
The advantage to WordPress sites is that they are built on open-source software, which allows for all the great plugins and themes that allow you to make your site look and behave the way you want it to. The disadvantage is that is has become so popular that WordPress sites are prime target for hackers. Hackers are typically people trying to target just your site – they write code (software robots or “bots”) that propagate themselves around the internet looking for vulnerable sites. And your WordPress site is such a target.
I spend a lot of time making sure that our customers websites are as secure as possible, but still hackers sometimes get through. Once a site is infected, it may be blacklisted by Google or simply identified with a warning. Removing this blacklisting or warning cantake weeks, even after the threat is removed from your website.
A security compromise can be a very frustrating (and expensive) situation, especially when it is reoccurring. From our experience, a compromise such as this primarily happens because of one of two reasons.
1. The admin user has an extremely poor password like “password1234” which has been guessed by a “bot” or other autonomous password harvesting application. However, occasionally you get a compromise where the passwords are secure, and realistically could not of be guessed by a “bot” without alerting our brute force protection alarms.
2. The more likely cause is that the site owner’s PC is infected with some sort of Malware or Virus. There are many Malware programs out there which
I recently discovered a plugin for WordPress sites that I recommend you install to keep your better protected. It helps to protect your site against most of these problems. Details about the Wordfence Security plugin follow: […]