A Dozen Secrets to running your ecommerce business like Amazon: #1. Be seen everywhere!

“The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it… In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” – Jeff Bezos

be-seen-everywhere

Amazon has an incredible knack for being in the news all of the time. This is not luck or an accident. The company is fully aware of how to get other people to talk about them. And as a result, everyone knows about Amazon. Think about it: do you […]

Amazon gets ripped by NY Times

Once again, Amazon is in the news. If you’ve read my book, “Amazon’s Dirty Little Secrets“, you know that Jeff Bezos is a master at getting publicity, whether it is good or bad. Certainly when a company is in the public eye as much as Amazon is, you can’t expect that all the press will be glowing. In my follow-up book, “What Would Jeff Do?“, there is a quote that says, “When the PR is good, don’t believe it; and when it’s the opposite way, don’t believe that either.”

In the article by the NY Times, Amazon is portrayed as a hard-core, lifeless culture that drives employees to tears just so Bezos can grow the company. Here is the article: http://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html. Is it true? Is this really Amazon’s Dirty Little Secret? By now you know that I’m a big fan of Jeff Bezos and the entire Amazon way of doing business. But I also used to be a fan of Lance Armstrong, whose “win at all costs” attitude exposed him not only as a ruthless competitor, but as a cheater. And now this article comes out about one of my business idols with quotes like “Nearly every person I worked with, I saw cry at their desk.” […]

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