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A Dozen Secrets to running your ecommerce business like Amazon: #8. Great Customer Service, Not Just Lip Service

“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online where word of mouth is so very, very powerful. If you do build a great experience, customers will tell each other about that.” – Jeff Bezos

tip8-great service

Amazon has the highest reputation of any corporation even higher than Disney or Apple.

You don’t get this kind of reputation by accident. I recently ordered a package for a friend in Philadelphia – UPS tracking showed it had been delivered, but my friend did not get it. Perhaps it was stolen. Whatever the case, Amazon refunded my money no questions asked. Wow! Jeff Bezos and the team at Amazon work extremely hard to make sure that […]

A Dozen Secrets to running your ecommerce business like Amazon: #7. Measure Everything

“The great thing about fact-based decisions is that they overrule the hierarchy. The most junior person in the company can win an argument with the most senior person with a fact-based decision.” – Jeff Bezos

tip7-measure everything

Amazon is notorious for measuring and analyzing everything that can be measured. Bare minimum, add Google Analytics to your site and review your stats at least weekly.

Integrate your data with your other systems – does your CRM program talk to your […]

A Dozen Secrets to running your ecommerce business like Amazon: #6. Multiple Revenue Streams

“Ebooks had to happen. Infrastructure web services had to happen…. A few big successes compensate for dozens and dozens of things that didn’t work. Bold bets — Amazon Web Services, Kindle, Amazon Prime, our third-party seller business — all of those things are examples of bold bets that did work, and they pay for a lot of experiments.” – Jeff Bezos

tip6-multiple revenue streams

Amazon makes money in lots of different ways, not just from selling products. In fact, that is why their prices are often so low. They make money from ads, products like Kindle, Echo, and FireTV, ebooks and other digital files like music and movies, third-party sellers, payment processing, cloud services, Amazon Prime subscriptions, cross-selling, etc. Significantly, Amazon looks to make money when people use their products rather than when they buy their products, which creates even more income diversity.

There are “gurus” out there that tell you to […]

A Dozen Secrets to running your ecommerce business like Amazon: #5. Create an Affiliate Program

“Amazon Associates is one of the first online affiliate marketing programs and was launched in 1996…When website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use.” – Amazon Site

tip5-affiliates

Amazon gets others to market and sell their products by paying them a commission. You need to do the same for your business. Invest in affiliates and JV (joint venture) partners to get them to market on your behalf!

Here is a quote from Jim Cockrum: “The companies who have the offers you are promoting sit back and love it because YOU are taking all of the risk to build their businesses!”

Affiliate programs (also known as reseller programs, associate programs, etc.) are an opportunity for you to get hundreds, even thousands of web sites all driving traffic to your site and making sales for you…

And the best part is […]

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