As of June last year, Facebook now drives more referral traffic than Google, according to data from Parse.ly, an analytics research firm which collects data for about 400 digital publishers. Facebook’s rise has been slow and steady since at least 2012, as it has been gradually wining referral traffic marketshare from Google Sites. Instead of SEO experts […]
In my recent conversation with Chasen Chess, America’s Marketing Maverick and the head of the Denver Chapter of Guerilla Marketing, we had lots to discuss. I previously posted part 1 of our conversation – this is part 2. In this video we specifically discuss what some people call a USP – Unique Selling Proposition, or what others call a UCA Unique Competitive Advantage. Whatever you call it, you MUST stand out. Amazon already is known for low prices and huge selection; you can’t compete on these terms, so you have to be unique in some other way. Watch this video to help you determine […]
Last week I was in Dallas and got to talk with Charlotte Armstrong of Cowboy Tom’s Flapjacks. This is a short video – only a few minutes – but Charlotte shares a story about her pancakes that really makes people want to find out more. Whenever you are writing descriptions for your products and you aren’t sure what to say, tell a story! Product descriptions are one of the most important factors in getting people to buy your products. If you just say (for example), “sterling silver necklace with quartz crystal pendant” and give a price, you haven’t given anyone a reason to buy. But if you tell a story about how this necklace makes a person feel, your customers will be more interested and engaged with you. You will sell more when you tell a story. That is what this video does.
Would you like to have your company or products featured in a video like this? I am conducting a series of collaboration videos where I talk to online store owners about their businesses and share this information with others – it’s great marketing and it doesn’t cost anything except your time – plus you get a copy of the video to use however you want as well. If you are interested […]