Guerilla marketing is defined as “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.” This week I had the pleasure to sit down with Richard Weiler to discuss how Guerilla Marketing techniques can be applied to both conventional businesses running a brick-and-mortar store as well as those who are also running an online business. Richard and I spent about an hour discussing five Guerilla Marketing strategies that you can apply to your business. Enjoy!
Did you ever wonder how some websites are able to display product images on a solid white background as if they were floating on the page? Your customers are often just interested in your product, not the background that the photo was shot on (this isn’t always the case, as showing a product “in-context” can sometimes be a helpful sales tool). Even when you shoot your product images on a white background, it is often difficult to show only the product. And if the product is a light color, then you may have to shoot it on a dark background in order to have it contrast with the background. Consider this photo: […]