As business owners, most of us are very aware that the majority of retail sales occur during the last week of November through the Christmas holiday. But the truth is, you probably aren’t going to get a flood of new visitors to your website this holiday season – instead everyone is going to go to the big chains. Your website is simply not visible – but you can change that! The way to drive a lot more traffic and sales this holiday season is by using digital advertising. It’s not too late – but you do have to hurry if you want to take advantage of these special shopping days.
And, it’s not just about Black Friday and Cyber Monday. There are other days that can help you increase sales this holiday season.
Black Friday and Cyber Monday continue to capture the bulk of holiday sales, however, big shopping days aren’t so big anymore, especially with small businesses. Other days are providing much needed sales during this time of the year. Besides, these sales days tend to be dominated by national brands. That’s why it’s a good idea for small businesses to focus on less-congested peak days where merchants can generate a larger share. If you want to make a big splash this holiday season, digital ads can have a huge impact that can even carry you forward into the new year. At the end of this blog, I’ll show you how you can get started right away, but first, here’s a breakdown of the special shopping days before Christmas… […]