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Influencer Marketing

This past weekend I had the honor of speaking at the Rocky Mountain Gift Show at the Denver Mart. Much of the presentation revolved around digital advertising, but one of the areas that sparked a lot of interest was influencer marketing. You can view the entire 1 hour seminar at

Let’s start by discussing what an “influencer” is and why this is so important to your marketing. Basically an influencer is a brand advocate and niche promoter. All social influencers have these three basic characteristics in common, to varying degrees:

  • Reach: Ability to deliver content to a target audience
  • Relevance: Strength of connection to a brand or topic
  • Resonance: Ability to drive a desired behavior from an audience […]

Seminar Announcement for the Rocky Mountain Gift Show

The Rocky Mountain Gift Show at the Denver Mart, is the region’s premier platform for wholesale buying opportunities in the gift, home, jewelry, resort and related industries. Everyone attending the Rocky Mountain Gift Show is invited to participate in complimentary educational seminars. Greg Jameson, author of the best-seller Amazon’s Dirty Little Secrets, will be the featured speaker on Saturday, February 25th from 2pm to 3pm. His talk, “Energize Your Website with Digital Ads” contains all new material to help you get the most out of your internet presence. You are encouraged to attend this free event (note: you must have a retail sales tax license to get into the Mart). The Denver Mart is located at 451 E 58th Ave, Denver, CO 80216. […]

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