360° immersive video technology is the most engaging form of online content available. Consumers are curious and love to explore and engage. By including sight, sound, and motion, consumer’s senses are stimulated in a multitude of ways. Now there are NO LIMITS – you choose what you want to see.
Of course, 360 degree videos have been around for some time. Disneyland popularized it with their “Circle Vision” attraction in 1967. The technique uses 9 cameras, arranged in a circle. The cameras are usually mounted on top of an automobile for scenes through cities and highways. This is how Google “Street View” is created. But most small business owners don’t have the financial resources of Disney or Google.
360 degree videos are not just for real estate walk-throughs anymore. They are being used for security, sports, concerts, movies, games, travel, and yes – ecommerce! 360-degree video opens up new avenues for deeply immersive advertising that invites the consumer in to engage with a personalized brand experience. Behind-the-scenes videos such as metal casting or candle making work particularly well in 360. Certain products, like cars, are very well presented in a 360-degree video, offering potential buyers a unique impression of what it feels like to sit in a new model. Fashion, cooking, vacation rentals, massage services – just about anything can be more engaging with a 360 degree video.
I’ll be the first to admit that 360 degree video for the typical consumer is still in the early stages of development. Most affordable cameras in the market are first-gen products with flaws, quirks and limitations. More mature high-end equipment costs well in the high five or even six figures. But consumer-level 360 degree video is here, and it is […]