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Marketing in New Dimensions: 360 Degree Video

360° immersive video technology is the most engaging form of online content available. Consumers are curious and love to explore and engage. By including sight, sound, and motion, consumer’s senses are stimulated in a multitude of ways. Now there are NO LIMITS – you choose what you want to see.

Of course, 360 degree videos have been around for some time. Disneyland popularized it with their “Circle Vision” attraction in 1967. The technique uses 9 cameras, arranged in a circle. The cameras are usually mounted on top of an automobile for scenes through cities and highways. This is how Google “Street View” is created. But most small business owners don’t have the financial resources of Disney or Google.

360 degree videos are not just for real estate walk-throughs anymore. They are being used for security, sports, concerts, movies, games, travel, and yes – ecommerce! 360-degree video opens up new avenues for deeply immersive advertising that invites the consumer in to engage with a personalized brand experience. Behind-the-scenes videos such as metal casting or candle making work particularly well in 360. Certain products, like cars, are very well presented in a 360-degree video, offering potential buyers a unique impression of what it feels like to sit in a new model. Fashion, cooking, vacation rentals, massage services – just about anything can be more engaging with a 360 degree video.

I’ll be the first to admit that 360 degree video for the typical consumer is still in the early stages of development. Most affordable cameras in the market are first-gen products with flaws, quirks and limitations. More mature high-end equipment costs well in the high five or even six figures. But consumer-level 360 degree video is here, and it is […]

Facebook for WooCommerce

Exciting news for those who have a WordPress website with WooCommerce as their shopping cart platform! A new extension was just released called Facebook for WooCommerce. this extension provides two basic pieces of functionality:

  1. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website.  And, with the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.
  2. Increase sales by creating an online Facebook store – It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop. You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook. The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

The complete description is […]

WARNING: Global Ransomware Attack

If you’ve done your best to stay away offline for the past two days so you could actually enjoy your weekend, you undoubtedly now find yourself trying to catch up on all the news surrounding WannaCry ransomware. This unprecedented malware attack began sweeping the globe late last week, and security researchers estimated that nearly 57,000 computers in more than 150 countries were infected by the end of the day on Friday. While the spread of this terrifying ransomware was slowed on Saturday, it was hardly stopped. As of Monday morning, more than 200,000 systems around the world are believed to have been infected.

WannaCry is far and away the most severe malware attack so far in 2017, and the spread of this troubling ransomware is far from over. This virus attack targets the Microsoft Windows operating system. The virus is spread through a phishing scam. If you’re not familiar with the term, phishing scams aim to either infect your computer with malware or to steal your personal information, including account passwords. Scammers accomplish this by […]

Upcoming Events

There are several places where you can catch WebStores Ltd president, Greg Jameson, making presentations or attending in the next couple of months. You are invited to check these out!

And watch for Greg’s new book, The Influencer Effect, launching this summer! […]

Practicing What We Preach

Website designers will tell you that you need to update your website at least once every 2 years. That is not how frequently you should update your content – you need to update your content on a regular basis, at least once per week. Because we are working on lots of website for lots of customers and helping them with their digital marketing, we are often like the cobbler’s kids not having any shoes of their own to wear. However, we have now launced an update to our own website. Check it out at […]

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