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Launch Party Recap

As promised last week, I am going to provide you with a brief recap of how the launch party went, along with the next steps.

First, let me be clear: anytime you release a significant new product of any kind, you need to do a proper launch party / announcement. It doesn’t have to be a book – it can (and should) be any product.  If you need motivation for doing this, please take a look at how Steve Jobs always launched a product. Here is just one example: https://www.youtube.com/watch?v=2B-XwPjn9YY.

My book launch party was a huge success. During the first week of the launch I hit the #1 Amazon best-seller status in two different categories: web marketing and ecommerce professional. We had over 65 people attend the launch event. Perhaps most importantly, everyone had a great time and met lots of new contacts.

The hosts for my event were Angel Tuccy and Eric Reamer of the Experience Pros radio show.  In addition to having a live event, we also broadcast the presentations using Facebook Live. Once again, I asked for product reviews on Amazon (and I am still in need of these, so please post your review at: http://amzn.to/2vF516y.

After the party, […]

Keeping the Momentum Going

As the third post in this series of how to launch a product, it is important to understand that you have to keep the momentum going. Don’t stop just as you have things moving! Here’s a recap of what I’ve discussed so far and the initial results:

  1. We talked about thunderclap and getting others to help promote your launch.
  2. We discussed getting reviews and endorsements.

The results as far as my new book, The Influencer Effect (http://amzn.to/2vF516y) have been incredible! We reached over 2.1 million people on the Thunderclap cmapaign. I’ve had people posting photos of themeselves with the book all over social media.  One person even interviewed me (you can watch the video here: https://www.youtube.com/watch?v=7xeYg2Rblnk).  Another colleague ran a contest where he gave away 2 copies of the ebook and set an expiration for 2 hours into the future. People kept asking to be included for up to 2 days afterwards, and he pointed them to Amazon where they could get the book for just 0.99. Because of all this excitement, the book made it to number 1 on Amazon! That’s a pretty good start to a product launch, so now is not the time to let up.

This week, I’m going to host a book launch party – if you are in Denver, plese join us on Thursday evening (https://www.facebook.com/events/2039265059634659). If you can’t join us in person, then catch us on the Facebook Live video: https://www.facebook.com/g.w.jameson/videos/10207343169216734

Here is what you do next to keep the momentum of your product launch going.

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Getting Reviews and Endorsements

This is the next part of my launch series, where I am documenting what I am doing with my book launch so that you can apply these techniques to your own product launches. today, I’m going to discuss getting productreviews and endorsements. For my book, “The Influencer Effect“,  I’ve been blessed with a number of great endorsements, even before the book launch. People who are very big names in internet marketing have written me positive endorsements which I have been able to included in the “advanced praise” section of the book. You might be asking, “How did you do that?” The simple truth is, I asked them. Now you might ask these same people, and they would turn you down because I have a personal relationship with them. I know everyone of them. .I have been to their events. I have shared the stage with them. that makes it easier to ask, and know that you will get a positive response.

Most of you reading this post however are not in internet marketing, your business is selling physical goods or services. you simply use internet marketing to promote your business. Here’s the thing: if you are a doctor, get other doctors to endorse you. If you are an accountant, get someone from the IRS or the Social Security Administration to endorse you. Get your customers to endorse you. Never make it about yourself – even the people who contributed to the book did so not only because they are friends, but because they get additional exposure for their businesses. Build a relationship with people, then ask them if you can promote them with your new product. Always remember to […]

How can I help you?

I get it – you really don’t care that I’m launching a new product. Why should you? You want to know how I can help you. That is what today’s article is all about. It is also what my new book, The Influencer Effect, is also about. So, let me describe for you how I am launching my new book, and how you can apply these same techniques to your product launches.

I recently had a friend post this about me on social media: “My brilliant friend Greg Jameson is launching his new book. If you’ve ever thought about writing a book or are in the process yourself, connect with Greg and watch him weave his marketing magic and learn from the master. Most importantly, jump onto his Thunderclap platform and watch how it’s done. And of course, when the book comes out, grab it, read it, put it into action. This guy is scary smart when it comes to online marketing. Live. Learn. Prosper!”

Wow! Now I have to live up to that.

Here’s the link to the Thunderclap he is referring to: http://thndr.me/KL0maN

Of course, what I have to share with you is not really about launching a new book, but about launching your new products, whether it be a t-shirt with a new saying on it, a new flavor of jam, or a gadget you invented. I’ve decided to document my entire product launch and share it with you so you can apply this to your business.

The first thing you must understand when launching a new product is that it is not about the product. And It’s not about you. It’s about how you and your product can help someone else. I have to remind myself about that frequently. I’ve asked a lot of people to help me with my new book, and most of them have said yes. But the reason most people help you is either because you’ve done something for them, or you are going to do something for them. This might be

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Are you afraid of Facebook?

I recently had a friend explain that she had been with another person in a public place, when they spotted someone they thought they knew. They weren’t sure, but they said, “I think his name is Bill.”  Within an hour, Facebook posted on her timeline, “people you may know,” and Bill’s profile was displayed! Needless to say, she got a little freaked out.

I made a joke to her that if both her and Bill had their cell phones with them and had the Facebook app installed, well, duh! Of course Facebook knew they were at the same place, just like Facebook tracks you when you enter a business and that business is advertising of Facebook. Of course, this is not a joke if your priviacy rights are being violated.

Facebook doesn’t deny that it is listening to your conversations, but claims it is not being used for advertising, just for helping you get the kind of content you want. Yikes! You can turn this feature off, as described in this article: http://bgr.com/2016/06/01/facebook-listening-iphone-android/

Facebook of course is constantly working on new applications to “make your life easier.” One of those is artificial intelligence (AI). Recently Facebook had to unplug two AI’s that decided englishwas an ineffcient and illogical way of communicating and developed their own language. You can view that article here: https://www.techspot.com/news/70359-facebook-shuts-down-ai-system-after-invents-own.html

Amazon and Google have long been reading our searches and helpfully suggesting products we might like to buy. This type of advertising was made famous in the 2002 movie, Minority Report, and today we are starting to see this in advertising, including Facebook ads and retargeting ads.

Does this make you nervous about the future or excited for just what technology can do for you? Are you a business owner that employs digital ads?

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