Doing an email blast to your LinkedIn contacts is considered spam and is not permitted. But you can actually export your LinkedIn emails and use them as the basis of an advertising campaign on Facebook. Then you can take them to an email signup page, where you can send them your newsletter. Remember, the idea of a Facebook ad is not to try to sell them something. The primary purpose is to get their email address. Yes, you already have their email address, but you don’t have their permission to send them sales messages. you need to offer them so compelling, that they will not only gladly share their email address with you, but they will want to share your information with others. This is a great way to establish a know, like, and trust factor with your LinkedIn audience. This is not only permissible, but if you have an active LinkedIn presence, it is something I’d recommend (in fact, I encourage it in my book, The Influencer effect.”)
You can use this same technique with purchased or rented email lists, which like LinkedIn, those emails do not belong to you. Since they are likely your target audience, you need a way to reach out to them and offer your free product so that you can get them on your own list. Here’s how.
Start by going to your LinkedIn account. Choose “Privacy and Settings.”
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