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What impresses you most in a thought leader and why?

A colleague of mine recent posed this question, “What impresses you most in a thought leader and why?” with the following multiple choice answers:

A. # of social media followers

B. # of times they’ve been interviewed

C. Degree of succes they’ve ACTUALLY attained.

D. Amount of adversity they’ve had to overcome.

or…

E. If they are somone you could see yourself hanging out with.

This was an informal poll, but the answer might surprise you. The overwhelming majority of people said… […]

Teaching Alexa New Tricks

Amazon’s Echo Dot was the online retailer’s most popular gift this past holiday season. It has been estimated that over 16 million of these devices have been sold. With that kind of traction, this little voice activated robot could totally disrupt how we not only perform tasks like turning on lights, playing music or asking for help with a recipe, but the way that customers find us online. Alexa may well become a search engine.

Alexa continues to get smarter every day. One of the reasons that Alexa keeps getting smarter is that Amazon has provded developers with a way to add new “skills” to Alexa. Thus, if you are the producer a new gadget automates, say washing windows, you can create a skill for Alexa that would be triggered when someone would say, “Alexa, wash my windows.”

If you are selling something of course, that capability is already built into Alexa, as long as you are selling on Amazon. But what if you want to add a new skill to Alexa like playing your podcast? The simplest way to do this is to build what Amazon calls a “Flash Briefing Skill.” Start by heading over to: […]

The power of reviews (even fake ones!)

In this amazing video, you see first hand the power of reviews. Oobah Butler used an assault of fake reviews to get his ‘restaurant’ to the hallowed top spot on TripAdvisor. Only thing is, the restaaurant doesn’t exist!

This video was just posted today and already has over 75,000 views in about 6 hours. I expect it will go viral in a matter of days. Watch it now.

By no means am I suggesting that you use fake reviews, I am merely pointing out how powerful reviews can be for your business. When you think of influencer marketing, this shows you how it can totally transform a business.

[…]

New Finds to Extend WooCommerce

Recently, I’ve come across some additional WordPress plugins that didn’t make it into my book, the Influencer Effect, but which deserve attention. These all work with WooCommerce, which is huge and why I’m discussing them, but even if you don’t have a WooCommerce site, these are great add-ons for any WordPress website. I will cover 3 plugins that I believe are worth looking at: Broadcast, WordPoints, and Affiliates. Let’s take a look at each of these and see how they might benefit your company.

Broadcasting Content

By broadcasting content, I am not talking about writing a blog post and having it automatically generate a newsletter like MailPoet does, or syndicating your content to various social media sites like MicroBlog Poster does. Those are great plugins and I’ve previously discussed those. What I’m talking about here is the ability to create a blog post on one site, and have it syndicate the content to another site. Sure, you can use an RSS feed plugin and display the content, but what “Broadcast” does is to actually post your blog to multiple sites at the same time. If you run several sites, like I do, or you have a franchise, school district, chain store, etc. you might find this very useful.

Download the “Broadcast” plugin at https://wordpress.org/plugins/threewp-broadcast/. There are a number of add-ons to this plugin which extend its functionality even further. For example, there is an add-on for WooCommerce. What this allows you to do is set up a product on your wholesale site, then share it automatically to a number of retail sites. That is pretty cool. […]

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