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Getting 5 Star Reviews

In a recent podcast interview, I discussed with my guest, Michelle Hoglan, about the importance of reviews. You can find this episode at (While your there, hop on over to iTunes and leave a review!) As business owners, we’d all like to get a ton of positive reviews, whether it be on Google, Facebook, Yelp, our own websites, or any number of othwer places where customers might be looking to see if they should do business with us.

I was recently asked to create a “leave-behind” for a service company, where the customer could write a review on Google. As it turns out, this process isn’t intutitve, so I thought I’d lay out the instructions for some of the more popular places to leave reviews. Let’s start with Google, where we want to create a direct link, rather than making our customers follow multiple steps when we ask them to review us.

To create a link, you’ll need to get the Place ID for your business. To get your Place ID:

  1. Go to the PlaceID Lookup Tool.
  2. Enter your business name in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears.
  4. Your Place ID will appear on the map, beneath your business name.

Add your Place ID to the following URL to create your link:


Using the example above, the URL with the Place ID added would be:


You can now use this link to leave a review, or shorten it with a URL shortnerlike For example:

If you like the content I provide each week on this blog, please go ahead and follow the link above and leave me a positive review!


Another place you want your customers to leave reviews is on […]

The 5 core elements online shoppers value most

Having been in the ecommerce business for a couple of decades, I still have clients ask me why they are not selling more online. Most people mistakingly believe that once they put up a website that they can sit back and watch the orders roll in. Nothing could be further from the truth – your work is just getting started! Now you have to let people know that your site exists. You need to get everyone you know to share your site, leave reviews, and start talking about it. Getting others to promote your website is not just what my book, The Influencer Effect is all about, it is CRITICAL for the success of your website. You’ll notice for example that I’ve been promoting other products and websites as part of being an influencer. Here is an example:

As a part of Jeff Walker’s Product Launch Team, I’ve got a real cool freebie for you…
Jeff just released his Product Launch Blueprint… it’s a downloadable, 18-page PDF, plus a full-length training video that walks you through the Blueprint step-by-step.
Go and grab it right now here:
This is part of his larger Product Launch Workshop series but this is seriously the best section of his whole training so if you do nothing else, grab this pdf and print it out.

OK, back to what online shoppers want from your website, here is a simple infographic that explains some of the more important features of an ecommerce website. […]

Turn Your Facebook Page Into a Website!

Several years ago, facebookhad the ability for your business fan page to act and behave like a website. You could actually show different content to people who had liked your page than to those who didn’t. You could create dirrent pages that brought up different “apps”, such as signing up for your emails. Then they took it all away, making every page look just like every other page. You had to conform. resistance was futile.

Some apps, especially ecommerce apps, allowed you to still build other pages into your page. For example, you can shop directly inside of Facebook at the Cyberbase Tradng Post page ( And, with a little persistence, you can add new “tabs” to you your page. But what if you could actually make your Facebook Fan Page be a website? Now since more people are on Facebook than on your current website, that would be cool.

There is a Facebook-approved app that will allow you to do exactly that. It’s called 22Social and they create what they call “Promo Pages”. Here is an example:

Notice that the menu selections (tabs) on the left can contain whatever items you want. The page itself doesn’t look like your typical Facebook page. […]

How to “launch” any product or service with nearly-instant momentum and sales

This is an invitation to watch a great video series. As you may know, I’m the author of the book the Influencer Effect.

This is coming from my colleague, Jeff Walker.  I’m a  member of his fantastic Launch Club. Jeff uses many of the methods I encourage in my book (in fact, I reference him in the book). If you want to learn how to get others to market and sell on your behalf, you should really check this out.

Every year or so, Jeff Walker releases a free Launch Workshop (complete with training videos and PDF downloads)… and it’s always a complete marketing education all by itself.

Jeff usually does it as part of the warm-up for his next Product Launch Formula class, but whatever the reason… it’s always a really good idea to register for his training – because it’s just that good.

AND the price is right… it won’t cost you anything (other than your email address).

His first training video will completely change the way you do your marketing… go check it out:


How to Get the Most Out of Your Podcast Exposure

Being interviewed on a radio show or podcast can be great for your business. While podcasts have been around for a long time now, they are continuing to become more and more popular. Smart phone apps, podcast directories like iTunes, IHeartRadio, and TuneIn, as well as cars with built-in podcast capabilities are contributing to the rise of podcast consumption. So how do you get interviewed, and when you do land a spot on a podcast, what can you do to insure that your message is heard?

Over the past year I’ve been on at least one podcast or radio show each month (you can check them out at This year I started my own podcast as well, where I get to interview others (  Here is what I’ve discovered and how you can gain this type of expsoure for your business.

Start by […]

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