Being interviewed on a radio show or podcast can be great for your business. While podcasts have been around for a long time now, they are continuing to become more and more popular. Smart phone apps, podcast directories like iTunes, IHeartRadio, and TuneIn, as well as cars with built-in podcast capabilities are contributing to the rise of podcast consumption. So how do you get interviewed, and when you do land a spot on a podcast, what can you do to insure that your message is heard?
Over the past year I’ve been on at least one podcast or radio show each month (you can check them out at https://gregjameson.com/speaking/interviews-podcasts-and-guest-webinars/). This year I started my own podcast as well, where I get to interview others (https://gregjameson.com/podcast-2/). Here is what I’ve discovered and how you can gain this type of expsoure for your business.
Start by realizing that you must have something valuable to say. Simply pushing your product or service is not going to land you any interviews. You must be prepared to provide valuable content to the listeners of the show. Now if you do have a story to share, getting a spot on a podcast shouldn’t be hard – simply reach out to the podcast host and tell them what you are thinking about. If you have written a book, this is a big help, but it is not necessary. The important thing is that you have an interesting story to share. It might be a good idea to prepare a “podcast one-sheet” that describes you and your topic. This is a great way to introduce yourself to podcast hosts. If your topic matches their audience and they are interested, they will respond back to you and schedule a time. Don’t pressure the host – if they are not interested, simply move onto the next one. I have a colleague who has put together an event where you can meet 40 top podcasters in person. It’s called the New Media Summit and you can sign up here: http://newmediasummit.net/. If you sign up for Steve’s event, I will personally guarantee you a spot on my podcast, “The 20 Minutes of Influence.” (Note: this is not an affiliate program and I receive no compensation for this, I am merely endorsing this program because I believe in what Steve is doing).
Some podcasts are recorded, while others are aired in real-time. Many are syndicated on podcast directories like iTunes or iHeartRadio. Either way, the podcast will live on FOREVER. There will be a page created just for your episode, usually with show notes that might contain a link to your site. That expsoure is amazing, but here’s the thing: you have to do your part. Tell everyone you know that you are going to be on the show, building excitement and driving as much traffic as you can to the podcast. Then, once it airs, tell everyone about it and send them the link! One reason the podcast host has asked you to be his or her guest is they want you to help promote the show, driving all your friends and followers to the show, creating more listeners. Do yourself a favor and promote the show.
Towards the end of the show, the host will likely ask you how listeners can get ahold of you. Do your homework ahead of time and be prepared to send them to a very specific landing page. It is seldom a good idea to send them to just the homepage of your website. If you are promoting a book for example, send them to a page where they can get your book. I like to create a bit link that is easy to remember, such as http://bit.ly/coachingwithgreg. You want your page to be easy to remember.
The internet has made it easier than ever to become famous with the push of a button. If you are interested in being a guest on the 20 Minutes of Influence Podcast, please visit: https://gregjameson.com/speaking/podcast-signup/.