The 5 core elements online shoppers value most

Having been in the ecommerce business for a couple of decades, I still have clients ask me why they are not selling more online. Most people mistakingly believe that once they put up a website that they can sit back and watch the orders roll in. Nothing could be further from the truth – your work is just getting started! Now you have to let people know that your site exists. You need to get everyone you know to share your site, leave reviews, and start talking about it. Getting others to promote your website is not just what my book, The Influencer Effect is all about, it is CRITICAL for the success of your website. You’ll notice for example that I’ve been promoting other products and websites as part of being an influencer. Here is an example:

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OK, back to what online shoppers want from your website, here is a simple infographic that explains some of the more important features of an ecommerce website.

Notice the importance of detailed product descriptions, high quality photos, and customer reviews. If you want your ecommerce website to be successful, pay close attention to these details or none of the other factors will matter.