Long-time customers and followers of my marketing know that I have always advocated that “if you do all of your other marketing right, the search engines will take care of themselves.” Still, there is something very alluring about SEO (search enginge optimization) and getting listed on page one of Google. This seems to be the Holy Grail of internet marketing. In the recent survey I conducted, it continued to be the most requested item that people wanted to know about. SEO is much like dieting – most people just want to take a magic pill to lose weight, but for it to be really effective, you have to put in the work.
SEO is much like dieting - most people just want to take a magic pill to lose weight, but for it to be really effective, you have to put in the work. Click To Tweet
How can you get to the coveted number one spot on Google?
The dream of every business owner is to get their website listed on page one of Google. In order to do this, you must understand a few things about website traffic. The first is that almost 52 percent of all traffic to a website comes from bots – electronic spiders that are crawling your site either for the purpose of indexing your pages or trying to hack into the site. Clearly, security and optimizing your page for the bots to understand your site (and thus list you on page one for a specific term) are critical. The second thing to understand is that Google doesn’t just index your website, but it indexes individual pages within your website (that is why the bots are crawling your site). Your goal should be […]