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WordPress is about to change forever

Few versions of WordPress in the past have garnered as much buzz around them as WordPress 5.0. the last time we saw this much hype (and change) was the introduction of custom post types, which changed WordPress from a blogging platform into the world’s most popular content management system that now powers 30% of the websites on the planet. The reason for this hype about 5.0 is two simple words: Gutenberg Editor. Once WordPress 5.0 ships, the default way that people create content with WordPress will radically change.  As of now, here is the scheduled release dates for WordPress 5.0:

  • October 19: Beta 1
  • October 30: RC 1 (Release Candidate)
  • November 19: Release
  • There will likely be a secondary RC in January of 2019

The scope of this project entails:

  • Merging the Gutenberg plugin into the core software
  • Updating the default themes to work well with the block editor
  • Creating the new Twenty Nineteen theme
  • Creating an upgrade experience to remove the Gutenberg plugin and offer the Classic Editor plugin

The launch of Gutenberg means that you’ll need to get acquainted with a whole new editing experience. You can get a head start and find out exactly what you’re in for by installing a beta version of the Gutenberg editor as a plugin. Here’s what to expect after 5.0 rolls out:

The platform’s focus is moving towards a more intuitive site-building experience. Specifically, the core team is looking to maintain it’s market share against the rise of hosted website builders, many of which are easier to use for novice designers than all the complexities that WordPress offers. Building themes will become easier. In the past, you needed at least a simple development background to put together a WordPress theme. With Gutenberg, theme creation will become much more accessible thanks to blocks. Aside from your own editing experience, Gutenberg will also bring important changes to a lot of your favorite plugins, especially those that interact with the editor such as page builders and those that use shortcodes.

The biggest improvement is that it will now make it possible for you to build and create unique web pages filled with lots of content blocks, which you can easily move around with a drag-and-drop interface. Here’s a preview of what the new editor will look like: […]

★★★ Make Your Subject Line STAND OUT ?

Have you ever gotten an email with symbols in the subject line and wonder “how did they do that?” The fact is, the subject line is the single most important part of any email – it determines whether or not someone opens your message and decides to read it. You can mark an email as “important” and you can request a read receipt (which most email programs can bypass), but there isn’t a way to bold words other than making them all UPPER CASE, which looks like you are screaming at them. But adding symbols and emojis(☛ If U ❤️ me, please ☎) can definitely attract attention to your email subject line.  It’s actually easy to do this. Here’s how: […]

“I’m Terrible At Writing My Own Copy” <--- This is Killing Your Sales

You should not be hiring a copywriter.

You should be writing all of your own copy.

But, writing your own copy can feel so sloooooooow.

In fact, you might even think that you can’t do it. Not only can you, but it is imperative that you do it, and that you create original, high quality content at least weekly. And I don’t care what your business is. You might be a building contractor, a plumber, a brew pub, a coffee shop, photographer, house cleaner, candle maker. It doesn’t matter. EVERYONE need to prepare their own, original, high quality content via a blog, podcast, or video stream on a regular and consistent basis (read weekly)! That is how you grow your customer list and your following. And like I said, it doesn’t matter what profession you are in. YOU need to be creating your own copy, not someone you hire. Here’s how I recommend you start:

Imagine someone just walked into your shop and starts asking you about what you sell. You have a conversation with them, telling them about what you offer. Record that conversation! Talk into a microphone, just like you are talking to a potential customer. Now get that recording transcribed (you can do it with an app or pay someone on Fivver). You can pay someone to edit it for you, but the tone needs to sound like you.

Add some images to your weekly blog. Not all of us are photographers, so head over to or and find an image that goes with what you are talking about. you can edit these images if you want, but you don’t have to. the idea is to start creating content that your customers will find valuable. In fact, you want your content to end up being a resource that your customers look forward to. I’ve got a number of clients in service based business that want to run ads (both paper ads and digital ads), and their default call to action is always “call for a free estimate.” Look, everyone offers a free estimate – that is not a good reason for someone to give you their contact information. You need to stand out. What if you said, “Click here to download the top 10 tips on…” Of course they will give you their email address to get this information. You can no longer just be another repair man – you must be seen as an expert in your field, and the best way to do this is to deliver consistent, original content to your customers.

If you really don’t like to write, then create a podcast or video recording. Talk about your topic. Invite customers to be guests. Share your knowledge, and it will pay huge dividends.

Finally, share your blog post with your email list and on your social media accounts. Do this every week and soon you’ll have more business and referrals than you can image! […]

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