Guest Post: How To Get More Of Influencer Marketing

It is important that any ecommerce development company understands how to effectively use influencer marketing to quickly build a brand online and raise awareness among the target audience. The purpose of Influencer Marketing takes a step further than Content Marketing and Social Media Marketing  done by any Magento ecommerce agency as it harnesses the power of genuineness and belief thus aiding brand promotion at a fast pace.

Before using an Influencer tool on your product, you have to be sure what kind of influencer to use; whether a real influencer in the form of a person behind that has a face and its own following or a feature account based on a specific topic and just repost things.

Benefits Of Influencer Marketing

  1. It builds trust quickly as a result of influencers’ positive relationship with their fans as there is respect and possible recommendations
  2. It increases brand awareness by expanding reach and positioning online however, it depends on the value of the content being provided by the influencer.
  3. It helps in building winning partnerships as connecting and engaging with an influencer can be the beginning of a powerful relationship. It opens doors to further opportunities

Key Points In Making Most Of Influencer Marketing

So you have got your product and you are not getting enough people to buy from you. These key points should stand as a guide for you to get most out of your influencer.

Understand The Difference Between Advocates, Influencers and Microinfluencers

It is important to understand these differences. If you have thousands of people following you on YouTube with massive engagements; that’s a true massive influencer doing his job to promote your brand in exchange for monetary or product compensation, based on the size of the audience and potential reach on social networks. if you got 50,000 followers across all your networks; probably that’s a micro influencer responsible for the human-to-human marketing that combines brand loyalty, trustworthiness and relevant influence to drive bottom line performance, unless it’s a very niche type of industry while Brand advocates, also known as super fans, brand enthusiasts or brand loyalists, are your customers who are most likely to naturally drive positive word-of-mouth about your brand.

Preach To The Right Audience

You can reach a million people, but if your audience doesn’t like what you preach, then you have wasted all your money. Preach to the right audience and you will succeed. You can do these by learning what’s important to your audience, speaking their language, stay top of your mind with retargeting and most especially; know your organic keywords.

In Most Cases Micro-Influencers Are More Effective Than Advocates

Sometimes, the advocate influencer can make your company […]

Affecting Behavior

Long time readers of this blog know that I wrote the #1 best-selling book, “The Influencer Effect.” Since then, influencer marketing has become a “thing” (those two events are not necessarily related, as I don’t claim to be responsible for causing a change in the rise of influencer marketing). But influencers are not just someone with a large following, they are someone who do affect our actions.

I recently interviewed Tom Ross, the founder of DesignCuts.com for my podcast (listen to that interview at the 20MinutesofInfluence.com). Tom talks about how he used to have hundreds of thousands of viewers each month – but he wasn’t making any money. Like so many of us, he was chasing what he calls “vanity metrics.” this is a dangerous path for many of us. We all want more traffic to our websites. We want more people liking our social media posts. we want more followers. In fact, most influencer marketing platforms use these metrics to measure effectiveness of a marketing campaign. But those metrics don’t put money in your pocket. when it comes to influencer marketing there are really only 3 things that matter:

  1.  Engagement
    Traffic and visibility are important, but you can buy advertisements to achieve those results. When working with influencers, you want an expert that actually causes change in the behavior of your customers. Sidney Pierucci, Founder of ESPLMedia, says “Because they are personally invested in their crafts, micro-influencers are trusted sources of recommendations for followers. The Game’ isn’t just getting eyeballs; but getting eyeballs that care!”Because they are personally invested in their crafts, micro-influencers are trusted sources of recommendations for followers. The Game’ isn’t just getting eyeballs; but getting eyeballs that care! - Sidney Pierucci Click To Tweet Engagement can include clicks to the website, likes, comments, video views, number of sales, repins on Pinterest, retweets on Twitter, and shares on Facebook, among other social interactions.But simply having a large number of followers or getting lots of traffic is not what is important – getting someone to take action is what matters.In my interview with Tom Ross, we talk about how you can accomplish this through your relationship with your customers, understanding your audience, and having a passion for what you are offering.


  2. Content
    Influencers are content creators. I read an article recently about the history of influencer marketing and they were trying to make the case that Aunt Jemimah, Santa Claus, and the Marlboro Man were early influencers. No they were not – those were corporate images that were drummed up for advertising purposes, but they were not content creators. An influencer is someone who […]

WordPress 5.0 is Here!

The WordPress development community has been anticipating this release for most of this past year. Some of us have installed pre-release versions of the software and have been testing it and learning it for months. Today (December 6), it was finally released to the public. You can read the details here: https://wordpress.org/support/wordpress-version/version-5-0/ The biggest change is in the editor, which now uses blocks to layout pages. I will be covering the use of this editor extensively in my upcoming online course coming out in late January. Yes, there will be a learning curve, but this release is going to allow WordPress to remain the dominant web development platform for years to come. If you are unsure of when is the right time to update to this latest version (especially since it is right before Christmas), let us help you! […]

California Enacts Nation’s First Anti-Bot Law

Chatbots are everywhere now – I use them on this site and on my Facebook page. They are a great way to communicate with potential customers quickly. But as of September 28th, they are also illegal (at least in California) unless you specifically disclose to someone that they are communicating with a bot. (That’s not a problem for me, as I tell people right up front that they are chatting with my automated bot). But the “Blade-Runner_Law” as it has become known, is interesting in that it targets two specific groups: politicians and ecommerce. The law actually takes effect in July 1, 2019, and it may lead to other states adopting similar policies. The law is in response partly to the “computational propaganda” deployed most notably during the 2016 US election cycle, trying to influence a vote, but also covers trying to deceive a person about the content of the communication in order to incentivize a purchase or sale of goods or services in a commercial transaction. You can view the complete act here: https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201720180SB1001. I don’t see anything in there about robo calls, but that is one area I’d like to see enforced, not only for political calls, but those claiming to be with Google, Microsoft, or even the IRS.

Bots are here to stay, regardless of the law, as they are simply a great way to handle customer service, technical support, online sales, and political ads. Click To Tweet

Bots are here to stay, regardless of the law, as they are simply a great way to handle customer service, technical support, online sales, and I presume, political ads. I don’t have a problem disclosing the fact that you are communicating with a bot, especially if you have the opportunity to opt out and get to a real person when the bot is incapable of handling your issue or request.  Chatbots in particular are a great way to augment online sales, and I am going to spend some time showing you how to use chatfuel to create you own online sales assistant in my upcoming online course that will be release mid-January. Make sure you are on the list by signing up for my free class at:

https://webstoresltd.com/freeclass

We are going to cover all aspects of running an online business, and bots are only a small part of what you will be learning. Plan on joining us and learning from the hundreds of customers I’ve helped over the past 20 years.

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