Any web developer knows that it takes a large amount of work to design and launch a new website. Once that website is up and running, however, you’ll need to continue working to manage it. If you’re handling website management for a company, understand that annual site management will need roughly the same amount of financial resources as designing and building the site in the first place. Which elicits this question: Should you maintain your business Web site yourself or pay someone to do it for you?If you’re handling website management for a company, understand that annual site management will need roughly the same amount of financial resources as designing and building the site in the first place. Click To Tweet
Some of the worst advice I’ve seen asks this question: Could your time be better spent doing more important things like, oh I don’t know, running your business? If so, then you have no business building and maintaining a Web site. WHAT? Your website IS your business – it is your online presence and you absolutely NEED to maintain it yourself. Turning this task over to someone else is like turning over your business to a third party and expecting that it will succeed. Granted there are some tasks that can (and in many cases should) be outsourced, like server requirements, software patches, and the like, but think about it this way: If you have a physical store and decide to hold a sale, do you hire an outside party to come in and create an end-cap display of the products you are promoting or do you make the decision and change your store yourself? Your website is no different – you need the skills to update your website yourself based on the needs of your business at any given point in time.