Ratings & Reviews

Ratings & Reviews

Reputation management is essential on review sites Consumers are talking about a business whether that business is aware of it or not (and whether businesses have claimed their business profile or not). As a result, we all know that ratings and reviews can make or...
Google’s June 2019 Core Update

Google’s June 2019 Core Update

Over a 5 day period earlier this month, ending on June 8th, Google rolled out a Core Update to its search algorithm. Unlike past updates that were given names like Panda or Penguin, this update is simply referred to as the June 2019 Core Update, but its impact is just...
From Marketing Gimmick to Pop Culture

From Marketing Gimmick to Pop Culture

Recently,  I read an article about how pedometers have proliferated in smartphone apps and wearable fitness trackers. The article discussed how a new benchmark has entered our lives: Take at least 10,000 steps a day, which is about five miles of walking for most...