Reputation management is essential on review sites
Consumers are talking about a business whether that business is aware of it or not (and whether businesses have claimed their business profile or not). As a result, we all know that ratings and reviews can make or break a business. Consistently poor reviews can put a company out of business, while consistently great reviews can help create exponential growth. One or two bad reviews can be overcome with lots of great reviews, but just one or two great reviews will not overcome lots of bad reviews. The fact is, you need lots of good reviews about your business to remain competitive in today’s online world. That means you need to provide not just a good product or service, but a great product or service that people want to talk about.
Incentivized reviews (you offer something in exchange for a review) are frowned upon, and can even get you banned from some platforms. So, how do you go about getting lots of great reviews? And what platform or platforms should you concentrate on? For example, are Facebook reviews as important as Yelp reviews? The answer is that it depends upon your business. Let’s explore your options.Are Facebook reviews as important as Yelp reviews? It depends upon your business Click To Tweet
Google is probably the number one place people look for reviews on your business, if for no other reason than that is where they are searching for your business. Your “Google My Business” listing is a free tool for businesses to manage their online presence across Google, including Search and Maps. It displays information about your business, including reviews that people leave directly on Google.
There is a button on your Google My business listing that allows people to click on it and write a review. You should do this yourself, then copy the link and share it with your customers. You may want to shorten the link with a url shortner like bit.ly to make it easier to share and more memorable, such as bit.ly/reviewwebstores.
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