Google’s June 2019 Core Update

Over a 5 day period earlier this month, ending on June 8th, Google rolled out a Core Update to its search algorithm. Unlike past updates that were given names like Panda or Penguin, this update is simply referred to as the June 2019 Core Update, but its impact is just as big.

Google frequently updates their algorithm, so ranking your site on the first page of the search results is a constantly moving target. And of course, Google never tells you exactly what the changes are, but based on my research here is what I have discovered from multiple sources.

The focus of this update is on quality and relevance. Google is no longer concerned just with keywords, but rather with the user’s intent. Google built its current algorithm around RankBrain, a machine learning (AI) algorithm Google uses to help sort and improve the search results. According to Backlinko:

In short, RankBrain tweaks the algorithm on its own.

Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority, etc.

Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays. If not, RankBrain rolls back the old algorithm.

Notice that content freshness and content length continue to play a huge role in what Google determines to be important. Blue Corona has identified these items to be Google’s top ranking factors in 2019: […]

Today’s Most Effective Marketing Tool

Several years ago, SMS marketing became a very popular tool. You’ve seen it. “Text ‘PIZZA’ to 55-555 for regular coupons at your favorite pizzeria.”

Texting is the most used data service in the world. People text for hundreds reasons every day! And virtually all messages are read almost instantly – 96% are read within 3 minutes of being sent. The average response time for text messages is just 90 seconds! This blows away every other marketing tool, including email which averages a 20% open rate. Because of its prevalence and popularity among consumers, texting could be the single most beneficial tool for your business that you’re not already using.

But how do you turn texting into an automated marketing tool instead of texting your customers one by one? The answer is to use a bulk SMS mass text-messaging platform like TextMagic. The fact is, customers would rather text you than have to call someone else. Last year, only 14% of phone calls to businesses were answered without being placed on hold.

A fully-featured 30 day trial of TextMagic is available for you to try and no credit card is required!

Have you ever been given a list of contact information with address and phone numbers but no email addresses? Most often those phone numbers are cell numbers! and you don’t need to worry about clogging up your personal cell number with business messages or making yourself open to everyone, as TextMagic uses virtual mobile numbers and messages can come back to you via email or through your online dashboard. Click here to start your 30 day trial of TextMagic.

iTunes is Dead!

I don’t know if you’ve heard?

But Apple is killing iTunes.

After 18 years, Apple decided to end the app and move on to other ventures. (Sort of…)

Why should you care?

I’ll tell ya. […]

From Marketing Gimmick to Pop Culture

Recently,  I read an article about how pedometers have proliferated in smartphone apps and wearable fitness trackers. The article discussed how a new benchmark has entered our lives: Take at least 10,000 steps a day, which is about five miles of walking for most people. I-Min Lee, a professor of epidemiology at Harvard University, says “It turns out the original basis for this 10,000-step guideline was really a marketing strategy. In 1965, a Japanese company was selling pedometers, and they gave it a name that, in Japanese, means ‘the 10,000-step meter.”

Based on conversations she’s had with Japanese researchers, Lee believes that name was chosen for the product because the character for “10,000” looks sort of like a man walking. As far as she knows, the actual health merits of that number have never been validated by research.

This got me thinking about other marketing gimmicks that have become part of our pop culture, and how brands can have this type of impact on society.

In the 1930s, Coca-Cola, in need of a spokesman to spur sales in the slow-for-cola winter months, took the images of Santa and galvanized them into the red-suited, white-bearded, sack-carrying, merry, rotund figure we have today.

In 1924, Macy’s welcomed the world’s largest department store with their first parade in New York City. Although held on the morning of Thanksgiving, it was presented as a Christmas parade with floats featuring favorite nursery-rhyme characters, matching the theme of their window display that year. Today, it is an American tradition.

On the morning of October 21, 1892, children at schools across the country rose to their feet, faced a newly installed American flag and, for the first time, recited 23 words written by a man that few people today can name, Francis Bellamy. The Youth’s Companion, was the country’s largest circulation magazine, and in a marketing gimmick, the Companion offered […]

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