How To Write a Thrilling Script for a 90 Second Product Video

Last week’s blog post talked about how to rank on Google in 30 seconds using YouTube videos and utilizing the title, description, and tag fields to include your keywords. but what about actually making the video to upload in the first place? What are some of the best practices, especially if you are selling a product online? This week I’m going to layout for you exactly how to craft your script for maximum views and better yet, conversions (sales).

It used to be that the video itself didn’t really matter for SEO purposes, the only thing that mattered was the title, description, and tags being used. That is no longer the case. YouTube uses voice to text recognition software and cannot only determine if you are using copyrighted music illegally, but can also determine what you are saying. In fact, it uses this technology to close captioning, so your script is highly important. Yes, you will want to use your keywords correctly in your script too. YouTube can also determine what images/video clips are in your video, much like Google’s image search can determine similar images to what you are searching for (remember, YouTube is owned by Google), so again, don’t use copyrighted images or your video could be banned (or worse).

When creating a product video, you do not just want to hold up a product and talk about what it does. Rather, you want to tell a story that engages your viewer. Click To Tweet

When creating a product video, you do not just want to hold up a product and talk about what it does. Rather, you want to tell a story that engages your viewer. You may want to show the product in action – by demonstrating how it is actually used. But remember, this is essentially a commercial that we are talking about, not a training video or tech support tutorial (that’s a different, but equally valuable type of video for a different purpose). What we want to create for this blog is a 1 to 2 minute product video for the primary purpose of search engine placement and driving traffic to your site so the viewer can buy the product. That means that you will want to also embed the finished video on the product page.

Okay, so here is […]

How to Rank on Page 1 of Google in less than 30 Seconds

The number one question that any web designer gets asked is “How can I get listed on page 1 of Google?” While there are no 100% guarantees, the method I’m going to describe in this post will likely land you in that coveted spot, especially for geographically based searches. We have proven this method over and over again and it works, without paying huge sums of money or waiting months to get ranked. Doing this involves the use of YouTube (a Google owned property). Here’s why this works:

80% of all internet content consumed today is Video. People spend 88% more time on a website with video, and 72% of visitors prefer video. Companies that create video content earn 41% more traffic from search engines results than those who don’t. Adding a video to a landing page can increase conversion rates by 80%.

Only 9% of all businesses actually are using YouTube. Click To Tweet

Yet, only 9% of all businesses actually are using YouTube. Did you hear what I just said? Only 9% of businesses are actually using YouTube! YouTube is the number 2 search engine and the 3rd most popular website in the world. If you utilize YouTube properly, you can get to the top of Google. These are the steps to follow… […]

2019 Influencer Marketing Trends You Shouldn’t Ignore

Guest post by Andriana Moskovska

Modern consumers demand transparency and authenticity, which has paved the way for the growth of influencer marketing as an industry. According to statistics compiled by the team at SmallBizGenius, 2018 saw businesses receiving a 520% return on investment after implementing a strategic influencer marketing campaign.

As evidenced by the 49% of consumers who rely on influencers’ recommendations before deciding to buy a product, it’s no longer a question of whether this tactic is effective or not; it’s a question of how you can incorporate influencer marketing into your current strategy and yield the desired results.

Before you launch your influencer campaign, take a quick look at some of this year’s trends to keep your marketing efforts up-to-date.

More Marketers Are Choosing To Collaborate with Micro- & Nano-influencers

Micro-influencers have 1,000 to 100,000 followers, while nano-influencers have between 1,000 and 10,000. These types of influencers have a fewer follower count than celebrities and macro-influencers but generate higher engagement rate.

The genuine interaction between these influencers and their network of followers increases their authenticity and trustworthiness factor, which is why many brands looking to generate organic reach and engagement are placing their bets on these types of influencers.

Instagram is Still the Preferred Platform for Influencers

Marketers around the globe spent over $5 billion on influencer campaigns on this platform. With over 1 billion active users, Instagram’s popularity as an influencer marketing channel isn’t going to die down anytime soon.

In addition to the massive number of users, the communities on Instagram, which are mostly made up of members of the younger demographic, make it easy for influencers to interact, share their skills and expertise, and grow their network.

Influencer Marketers’ Primary Challenge is Spotting Fake Followers

Fraudulent accounts with fake followers posing as influencers are deceiving marketers into collaborating with them. Although various methods to combat this type of fraud have been released, they remain prevalent across many digital platforms.

Make it a priority to check the authenticity of the potential influencer before reaching out for a collaboration. There are plenty of tools readily available which allow marketers to check if the account is using bots or purchasing followers or fake engagement.

The Use of ROI Metrics

The end goals of influencer marketers are mostly focused on increasing brand awareness and customer loyalty. Although influencer marketing is effective in helping brands drive high levels of engagement and expand their reach, calculating the return on investment is still a daunting task for many marketers.

Some of the ways to track the effectiveness of a campaign are […]

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