The BIG SECRET to SEO

I did not write this. It came in an email from TheHOTH. But the message is so strong and on target that I have to share it on this blog. a very savvy marketer asked an Inc 5000 recipient on how to grow his business:

My #1 piece of SEO advice to double your business

“If I hired you and paid you $2 million dollars to come into my business and run marketing, what would you do?”

I told him the first thing that I would do is take an inventory of all the questions, misconceptions, doubts, & fears that customers have before they buy.

All the stuff they need answers to before they buy.

All the stuff that is preventing them from buying.

All the stuff they ask you on the phone before they sign up.

Then take all those answers that you have in your head, write them down and put them…

…ON YOUR BLOG.

Take all those answers that you have in your head, write them down and put them......ON YOUR BLOG. Click To Tweet

Now, instead of you explaining these things every single time, your potential buyers can find them when they search online.

They’ll find your articles, get answers, start trusting you as the authority and click over to your sales page.

This is inbound marketing & SEO at it’s finest…

…and that is the core of how you can become one of the fastest-growing companies in the US.

As an Inc. 500 myself (not just the 5000) I could not agree more. Its why I write a new blog post every single week. And its why […]

How to Create A Form with Payment Options [5 Easy Steps]

There are a number of reasons why you might want to accept payments when a site visitor fills out a form. Service businesses charging for an appointment, reservations or tickets to an event such as a conference, or donations (even recurring donations!). For example, as you may know, I run a scout related website (CyberbaseTradingPost.com) where one of the main features is the ability to create and print custom certificates. After the certificate is created, I give people the opportunity to make a donation if they found it useful. Another site that one of my customers runs provides week-long retreats, complete with accomodations. When they make their reservations to attend one of these retreats, they must make a deposit to insure they are going to show up. Collecting payments along with the reservation is required. And of course if you have any type of subscription program, collecting recurring payments is a must. All of this can be done using a plugin called WPForms.

Here then are the steps necessary to create a form with payment options using WPForms.

Step 1: Create a Simple Order Form in WordPress

The first thing you’ll need to do is install and activate the WPForms plugin.

Next, go to WPForms » Add New to create a new form.

On the setup screen, name your form and select the Billing/Order form template.

Next, you’ll want to modify what items are available to order.

To do this, scroll down to the “Available Items” section in the preview screen on the right and click on it.

This will open up the “Field Options” in the left panel. Here you can rename the field, add or remove order items, and change the prices.

If you want to give people images to choose from when filling out your online order form, click on the Use image choices checkbox in the Form Editor.

When you do this, you’ll be able to upload images to go alongside your items, giving people a visual look at what they’re ordering.

Lastly, you can add additional fields to your order form by dragging them from the left hand side to the right hand side.

Click Save when you’re done.

Step 2: Configure Your Order Form Notifications

There are two settings to configure in your simple order form. The first is the Notifications setting. Notifications are a great way to send an email when your form is submitted.

You can send an email notification to yourself, which WPForms does automatically unless you disable form notifications. You can also send a notification to a member of your team by adding their email to the Send to Email Address field.

In addition, if you use smart tags, you can even send a form notification to a customer to let them know their order has been received.

Let’s take a look at how to set up one form notification that will be sent out to a customer after they submit an order form on your website.

Start by clicking on […]

Choosing Keywords Wisely

For the past few weeks I’ve been talking about ranking on Google using YouTube videos. This is critical for your business because, according to Neil Patel, less than 25% of ALL websites are ever visited by ANYONE! Getting found for your chosen keywords is vital to your ability to do business online.  One of the things I’ve talked about is to use your keywords in the title, description, tags, and even in your audio script. But how exactly do you select the keywords that you wish to rank for? That is the topic of today’s post.

Less than 25% of ALL websites are ever visited by ANYONE! -Neil Patel Click To Tweet

Keywords are simply those words that are entered into a search engine. One of the best descriptions about how to use keywords that I’ve seen is by the Yoast SEO plugin, which you can read here.

For example, if you are looking for light bulbs, you would enter “light bulbs” into the search engine. Of course, that isn’t very descriptive, and you are going to get millions of results for something that generic. Ranking for a generic term like light bulbs is not only difficult, but expensive. and worse, the probability of someone buying a light bulb from you after searching on those words is highly unlikely. If we get a little more specific, like “LED light bulbs”, we are still going to get thousands of web sites returned to us, and again, it would be both difficult and expensive to rank for these words. The more descriptive you can be with your keywords, the more likely it is that someone will find your site and actually do business with you.

The more descriptive you can be with your keywords, the more likely it is that someone will find your site and actually do business with you. Click To Tweet

This is what is termed as long tail keywords. The good news is that long tail keywords comprise 70% of all searches performed online. So, if someone is searching for “Where can I buy long-lasting dimmable LED light bulbs for my kitchen in Parker, Colorado?” and you have a page on your website that specifically is optimized for long-lasting dimmable LED light bulbs for your kitchen, and you are located in Parker, CO, well, you will probably get found when that search is created, and that person will probably buy from you. When you create a YouTube video addressing those same keywords, and link that video back to that page on your website, you simply become the best answer on the internet for that person’s needs.

Of course, there are far fewer people asking that specific question, but for the ones that are, you are the solution. Long tail keywords contain a keyphrase (generally three or four words) highly specific to what you are selling. This helps you to find highly targeted customers looking to buy exactly what you’re selling. This makes long tail keywords immensely useful for PPC and SEO and they always outperform generic keywords in terms of conversion rates. In fact, long tail keywords convert 2.5 times more frequently than short tail keywords. Back to the question, how do you determine the best keywords to use? It used to be fairly simple to do this, as […]

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