Guest post by Terri Levine
You, like me, have a website and you want to have more sales, right? In this article, I will show you exactly how I have done this and doubled my on-line sales and also grew my database by over 19,000 people. Not only has this worked for me, but this system has also helped my client family members grow their incomes and their audiences, too.
Invest In Marketing – Not Advertising
I want you to shift your mindset from advertising to marketing. You must be willing to pay for marketing and shift from thinking everything today is free. I know that in the world of internet marketing everyone wants free traffic and I also know that it is a false economy. I am about to give you a simple system that works if you are willing to invest a little bit of money in marketing.
You will only be paying for results, not for advertising with this very simple plan. What I am about to reveal will bring a lot of business to your website and help you market the right way and put more income in your pocket. Are you ready?
The Irresistible Offer
One of the basic precepts of marketing is that anything worth marketing starts with an irresistible offer which causes people to stop and get excited and then grab the offer. Unless you begin with an offer that is irresistible why would people get excited about your website and products and services you have for sale? Most people’s websites don’t provide offers like this and many don’t give people something away that people value. Then they wonder why people aren’t opting in and sales aren’t being made.
Let’s create your irresistible offer right now. I want you to think of something you can give away to website visitors that costs you no more than $5.00.
Let me give you a few examples from my own clients who I consult with and how they have used this process to make a lot more income.
One of my clients helps authors sell more books with her consulting services. On her website, she offers a done for you video promotion for your book for free when you opt-in. Instead of her doing this done-for-you service which would take her time, she went over to Fivver and hired someone to create these videos for each opt-in she gets. She pays the contractor at Fivver only $5,00 per video. Keep in mind what I said earlier, you are going to be investing money in results not advertising. Instead of budgeting for ads, my client is spending the money on actually delivering a valuable done for you service.
Prior to working with this client was investing in pay per click ads. I told her to stop the pay per click ads and switch to this idea. Instead of putting money into ads she is now paying someone to create something her exact target audience wants and needs. The cost of each video is $5.00 and she was paying more than $5.00 per lead on ads.
The results? When these videos are delivered people say, “wow” and are excited to find out more about working with her.
Now, if you aren’t a consultant or in a service business, this still works. […]